The entire organization aligned around it and set about implementing it
Posted: Sun Dec 22, 2024 6:37 am
He looked for a client at that stage, Viveros de Albacete, and with the help of a B2B Industrial Marketing and Sales Consultant they met with him.
They learned about their expectations and problems and were able to create a Buyer Persona (also with information from other similar clients) that would help them pivot the project.
With this information, he gathered his sales team and together does thailand use telegram they developed a Customer Journey Map Design Workshop, starting from the problems of his Buyer Persona (Nurseries of Albacete and others like it).
They were able to get a very clear picture of what their problems and expectations were at each moment, as well as what channels they preferred and even what content they consumed.
All of this “landed” in a Desired B2B Customer Experience.
Once implemented, the next step was how to measure that b2b customer experience, knowing how it was evolving and, above all, knowing, with enough time, where the customer was dissatisfied.
They learned about their expectations and problems and were able to create a Buyer Persona (also with information from other similar clients) that would help them pivot the project.
With this information, he gathered his sales team and together does thailand use telegram they developed a Customer Journey Map Design Workshop, starting from the problems of his Buyer Persona (Nurseries of Albacete and others like it).
They were able to get a very clear picture of what their problems and expectations were at each moment, as well as what channels they preferred and even what content they consumed.
All of this “landed” in a Desired B2B Customer Experience.
Once implemented, the next step was how to measure that b2b customer experience, knowing how it was evolving and, above all, knowing, with enough time, where the customer was dissatisfied.