Research that seeks to discover the needs, motivations and preferences of customers that traditional methods such as surveys and focus groups cannot reveal, in fact one of the first discoveries in the field was to see that what a person declares is different from what he perceives, not everything happens consciously in our brain, indeed I would say the opposite.
Neuromarketing can include evaluating a TV commercial, advertisement, marketing funnel, packaging, websites, content, etc. to understand as clearly and accurately as possible how customers react to saudi arabia whatsapp number certain stimuli at a non-conscious level. It includes applying knowledge gained from neuroscience and cognitive science research to make marketing more effective and to make more targeted and predictive choices.
From my point of view, neuromarketing can be considered a marketing that is more attentive to people and their emotions. Giving the right message, in the right way, to the right person.
Too often we take something for granted and neglect it.
Behind a visit to your website, on the other side of the screen so to speak, there is a user.
Yes, but that user is a person.
We are all different individuals but there are many mechanisms in our brains in common, including being influenced by emotions for most of the decisions we make, falling into mental shortcuts to decide sooner, etc.