However, the more original the title is, the higher the probability korean phone number whatsapp that it will be clicked. And, of course, do not forget about the call to action. Phrases like “Learn more” or “Just now” will warm up interest. Examples of Headlines in Direct Examples of Headlines in Direct The description reveals the essence of the offer, provides additional information about the product or service, helps convince to click.
And the URL is a link that redirects to the advertiser's site. It should also be understandable and easy to remember. To make the ad even more attractive, you can use extensions and additional elements. For example, add links to other pages of the site, phone numbers, addresses, unique product features. This improves visual perception, increases audience trust, increases the visibility of the ad on the search page and increases the likelihood of conversions.
Targeting and audiences Another important task is to set up targeting correctly and select target audiences. Yandex.Direct provides many opportunities for this, and understanding them means significantly increasing the efficiency of work. You can rely on the existing portrait of your buyer. Use filters to set up targeting. For example, you can select geolocation, gender and age.
Retargeting is a great tool to bring back users who, for example, have already visited your site or made purchases. By setting up retargeting, you will show them ads on other platforms or sites that they visit later. This way, you remind them of yourself and create additional points of contact. Look-alike audiences are another interesting technique.