What is Performance Marketing?
Posted: Sun Dec 22, 2024 6:05 am
What is Performance Marketing?
6 Performance Marketing Strategies6.1 That's not all
6.2 There is still one more…
Performance Marketing is a marketing model in which the client only compensates the company according to previously agreed results.
These are results regarding registrations, subscriptions, sales, web traffic, etc.
So this type of marketing model can only work for companies with a considerable volume, because otherwise the human expense and time invested to carry out a campaign would be greater than the expected benefit.
Therefore, this process is basically used on the Internet to be able to define what an advertiser needs in order to achieve their results.
It is therefore necessary to have precise results tracking tools that can store clicks, visits, subscriptions or sales in real time.
In this way, and since the company is in a digital environment, it will obtain accurate data on whether positive results are being obtained or not.
This concept, although no longer so new, is somewhat imprecise for many users who want to obtain better results and often confuse it with affiliate marketing and performance-based advertising.
That is why we will clarify the concept below and give you the keys to good Performance Marketing.
Before we get into the subject, we leave you with this video area code philippines mobile of a Hispanic Startup broadcast from Berlin, in which Ignacio Royo Hernandez, Global Head of Partnerships at AUTO1, explains how Performance Marketing can be your best ally for growth.
Performance Marketing is “an online marketing model in which the advertiser only pays for the results achieved.”
The concept was developed by the Performance Marketing Association itself , to which large companies such as Google, Yahoo!, Dell, Ebay and Amazon belong.
It is important to mention that this type of marketing aims to obtain an action from the user.
Beyond campaigns whose objectives are notoriety, making oneself known, etc., performance marketing aims to achieve measurable conversions .
Campaigns of this type have stated objectives such as the following:
Getting over 10,000 downloads from a form
Get 5000 Newsletter subscriptions.
Therefore, Performance Marketing consists of strategies that have the ability to measure results and only pay monetarily for those results that have been obtained.
6 Performance Marketing Strategies6.1 That's not all
6.2 There is still one more…
Performance Marketing is a marketing model in which the client only compensates the company according to previously agreed results.
These are results regarding registrations, subscriptions, sales, web traffic, etc.
So this type of marketing model can only work for companies with a considerable volume, because otherwise the human expense and time invested to carry out a campaign would be greater than the expected benefit.
Therefore, this process is basically used on the Internet to be able to define what an advertiser needs in order to achieve their results.
It is therefore necessary to have precise results tracking tools that can store clicks, visits, subscriptions or sales in real time.
In this way, and since the company is in a digital environment, it will obtain accurate data on whether positive results are being obtained or not.
This concept, although no longer so new, is somewhat imprecise for many users who want to obtain better results and often confuse it with affiliate marketing and performance-based advertising.
That is why we will clarify the concept below and give you the keys to good Performance Marketing.
Before we get into the subject, we leave you with this video area code philippines mobile of a Hispanic Startup broadcast from Berlin, in which Ignacio Royo Hernandez, Global Head of Partnerships at AUTO1, explains how Performance Marketing can be your best ally for growth.
Performance Marketing is “an online marketing model in which the advertiser only pays for the results achieved.”
The concept was developed by the Performance Marketing Association itself , to which large companies such as Google, Yahoo!, Dell, Ebay and Amazon belong.
It is important to mention that this type of marketing aims to obtain an action from the user.
Beyond campaigns whose objectives are notoriety, making oneself known, etc., performance marketing aims to achieve measurable conversions .
Campaigns of this type have stated objectives such as the following:
Getting over 10,000 downloads from a form
Get 5000 Newsletter subscriptions.
Therefore, Performance Marketing consists of strategies that have the ability to measure results and only pay monetarily for those results that have been obtained.