The marketing and sales challenges of industrial and technological companies
Posted: Sun Dec 22, 2024 5:47 am
Technology and software companies are today the sectors with the most cutting-edge innovations. It seems that these technology companies are the most open to new sales and marketing methodologies and strategies, while industrial companies have remained stuck in the old school of catalogues, trade shows and cold calls. Or at least this is the majority belief. Is it true?
In the annual study carried out by HubSpot, the benchmark software for inbound marketing management, the main challenges faced by sales and marketing departments in different business sectors are analysed, as well as the approach they follow in their strategies. The results show that industrial companies are not as reluctant to new methodologies as they might find owner of cell phone number free philippines seem, although there are still a few companies that need to give the final push.
Industrial and manufacturing companies
Companies in traditional industries and those dedicated to manufacturing mostly follow an inbound approach in their marketing strategies (60% of them). However, in comparison, it is one of the industries that has incorporated this methodology the least, since the traditional approach to marketing still has a very important weight (40% of companies still follow it).
The main challenge for these companies in the sales area remains to close more deals . But what stands out in the HubSpot report is the growing problem that companies in these sectors encounter with the sales funnel, as they normally face very long purchasing processes in which it is difficult to move from one level to another within the funnel.
Not far behind them is the marketing team, for whom converting contacts and leads into clients is also their main concern, along with increasing web traffic.
Technology and service companies
Companies with a more technological nature have embraced Inbound Marketing with much more enthusiasm, being the technique used by the majority of them, with 78% according to HubSpot.
Once again, the biggest challenge faced by sales teams in this type of company is by far closing more sales. For them, however, the adoption of tools to make sales management more effective, such as CRM, is completely outdated.
In the annual study carried out by HubSpot, the benchmark software for inbound marketing management, the main challenges faced by sales and marketing departments in different business sectors are analysed, as well as the approach they follow in their strategies. The results show that industrial companies are not as reluctant to new methodologies as they might find owner of cell phone number free philippines seem, although there are still a few companies that need to give the final push.
Industrial and manufacturing companies
Companies in traditional industries and those dedicated to manufacturing mostly follow an inbound approach in their marketing strategies (60% of them). However, in comparison, it is one of the industries that has incorporated this methodology the least, since the traditional approach to marketing still has a very important weight (40% of companies still follow it).
The main challenge for these companies in the sales area remains to close more deals . But what stands out in the HubSpot report is the growing problem that companies in these sectors encounter with the sales funnel, as they normally face very long purchasing processes in which it is difficult to move from one level to another within the funnel.
Not far behind them is the marketing team, for whom converting contacts and leads into clients is also their main concern, along with increasing web traffic.
Technology and service companies
Companies with a more technological nature have embraced Inbound Marketing with much more enthusiasm, being the technique used by the majority of them, with 78% according to HubSpot.
Once again, the biggest challenge faced by sales teams in this type of company is by far closing more sales. For them, however, the adoption of tools to make sales management more effective, such as CRM, is completely outdated.