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Collateral marketing consists of seeking out opportunities to communicate

Posted: Sun Dec 22, 2024 5:45 am
by surovy115
Chatbots, conversational experiences
Today's web is an interactive communication platform that seeks to produce conversational experiences. The user experiences a conversation with the brand/company and, based on that conversation and with the help of artificial intelligence, the aim is to understand and enhance the conversations.

Thus, the web is almost another sales executive, a sales platform that works 24×7. However, many B2B companies still have older versions of the web and, by not having made that leap, they are losing opportunities that they could have taken advantage of or that others are taking advantage of for them.

Collateral marketing, communication excuses
With your audience. This involves content related to the sales process, such as sending a newsletter, email marketing actions, reports, infographics, images, videos, etc. All of these elements make up the set of materials and resources used malaysian numbers to support the sales campaign for a product or service.

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Landing page, the gateway for leads
A landing page is a web page designed specifically to convert visitors into leads. Having a landing page that seduces the user and draws their attention with interesting content is extremely important so that they can, through a form, leave us their information, and thus be able to link it to the brand.

As we can see, having a professional, up-to-date website aligned with the commercial strategy is the best way for B2B companies to nurture the pipeline and generate qualified leads, in addition to optimizing the work of the Sales and Marketing teams.

If you still don't know how to make the most of your website, we can help you! At Pragmática we work to ensure that your visitors not only stay on your website and interact with your company, but return again and again. We have more than 12 years of experience advising B2B businesses.