What You Need to Know
Marketing, at its crux, is based on presenting and sharing information with audiences. For it to be effective, it needs to be rooted in purpose - usually, to inform, entertain, or persuade. The kind of collateral you put out is an extension and reflection of your brand and is therefore linked to your identity and perception. Marketing content, whether traditional or digital, therefore, is vital as it is the showcasing of your marketing outputs.
When figuring out the purpose of the content phone number databases you can link it to your overall marketing plans and campaigns. Ultimately, no piece of content is just created on its own. There are journeys for different customers which need content to guide the process, with content designed to meet needs as they change in the sales funnel. Essentially, it is aimed at creating awareness, fostering interest, aiding evolution, and providing positive reinforcements.
It is also important to consider the platforms and distribution channels for your marketing collateral. This ties in with who your business is and what they want to achieve. Earlier we mentioned that marketing collateral is closely linked to branding. Your brand identity is expressed through tone of voice and delivery, so the kinds of words and visuals you use are important to consider. By establishing this, you’ll be better understood by your audiences and it will be helpful in relationship-building with them.
12 Types of Marketing Collateral You Need in 2022
Types of Marketing Collateral in 2022
Wondering which types of marketing collateral there are for you to explore this year? Look no further. Naturally, you should select the types that are best suited to your business’s needs in a quality trumps quantity approach.
Printed materials
Whether it’s a business card, flyer, or brochure, printouts are easy to hand over to customers. They can be expensive, however, and there is no easy way to measure their true reach. That being said, it can be useful for salespeople who want to present a potential customer with something tangible for mass awareness or in-depth explanation.