KPIs of an email marketing campaign statistics
Learning to interpret each of the KPIs of an email marketing campaign is essential to whatsapp number in australia succeed in this channel. In fact, do you know if your current email campaigns are meeting the set objectives? How do you measure their effectiveness?
There are multiple ways to measure the success of such a campaign. However, focusing on the right metrics will help you analyze the most important parameters . This will help you focus your efforts and improve the ROI of your campaigns.
It is clear that it is not easy to maintain a solid email marketing strategy. To achieve this, one of the most important factors is to understand the value of the KPIs of an email marketing campaign. This is an essential aspect for strategies to be effective.
There is no doubt that this is the channel with the highest ROI so far. But it requires continuous work and indicators that tell you where you should go. That is why you need a complete report that can evaluate each of the movements made via email . This way you can:
Save time.
Create more effective and direct campaigns.
Constantly improve the ROI of your actions.
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TABLE OF CONTENTS
The main KPIs of an email marketing campaign
1.- The opening rate
2.- Click Through Rate (CTR) – Click rates
3.- The casualty rate
4.- Spam rate
5.- Conversion rate
6.- Bounce rate
7.- Shared email rate
Ideas for extracting and expressing the results
The main KPIs of an email marketing campaign
One of the main mistakes made with email marketing campaigns is that too much time is spent managing and launching them, leaving little room for analysis. So A/B testing doesn't even have a place.