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Give the possibility to enlarge the images

Posted: Sun Jan 19, 2025 6:15 am
by anglehimu
Photos must always be in very high definition: only in this way, in fact, can the user enlarge the image and see every little detail of the product, from the consistency of the material to the finishing.



Harness the power of cross-selling
Cross-selling is a marketing technique by which products or services related to the initial purchase choice are offered to the customer. When the user views the product sheet of the leather moccasins (which we inserted in the aruba email list previous point) at the bottom of the page they find this box:

clutch bag

(Image: Zara )

In this way, the user is suggested that, if he or she is interested in purchasing that particular pair of shoes, he or she could also add a clutch bag of the same material to the cart, in order to create the total look. By clicking on the image, the user is directed to the clutch bag's product sheet. Cross-selling is a very important tool, which every marketer should know how to exploit to the fullest: it has in fact been demonstrated that, thanks to this marketing strategy, purchases increase significantly.