Time spent online has given rise to a phone code philippines series of attitudes that influence consumer purchasing decisions: among them, ROPO (Research Online Purchase Offline) represents, on the one hand, an opportunity for sales made in physical stores and, on the other, a challenge that retailers must face to be present in the digital world with the appropriate strategies and skills.
Considering that 88% of users (almost 9 out of 10 consumers!) conduct an online search before making a purchase, at least 5 out of 10 people who shop in-store do their research online before going offline. The importance of digital communication , both corporate and carried out by retailers themselves, is therefore evident : the focus is certainly on the possibility of using social networks, where information and entertainment are closely linked, to optimize the process of active engagement of potential consumers.
Social Trade Marketing
To date, companies' Trade Marketing investments have been almost exclusively aimed at implementing in-store activities, such as brochures, promotions, display material, loyalty programs, product trials and other actions with a strong commercial nature aimed at inducing the end customer to make a purchase once they have physically "arrived" at the point of sale.