Now, B2B sellers are leveraging AI to be more effective, and in this article, we explain the benefits of AI for B2B sales and how you can adopt it to increase your company's revenue.
Benefits of AI in B2B sales
These are the most notable advantages:
1.- Optimize the sales process with data
According to a study by Hubspot , salespeople russian phone number search who use artificial intelligence (AI) and automation in their daily work report that they are more frequently using data-driven tools provided by these technologies. These tools range from sales forecasting to lead scoring and channel analysis.
Additionally, B2B sellers highlight that one of the biggest benefits of employing automation and AI tools in their sales functions lies in AI ’s ability to leverage data and optimize their processes. These findings are in line with another report that highlighted the growing importance of data in sales strategy.
2.- Save time on manual tasks to focus on selling
Another goal that B2B salespeople surveyed by Hubspot are pursuing is improving the efficiency of the sales process. Approximately one in five salespeople identified that leads were abandoning deals due to the excessive length of the sales process.
According to an AI survey , artificial intelligence tools that automate manual tasks such as data entry and scheduling emerged as the second most used tool in sales.
Collectively, AI tools are revolutionizing the sales process by taking over routine tasks that used to consume salespeople’s time, allowing them to focus on strategic tasks. This efficiency is particularly highlighted by those salespeople who find automation/AI tools focused on automating manual tasks to be the most effective in achieving their business goals.