B2B marketing, there is almost no purchasing behavior
Posted: Thu Dec 26, 2024 8:22 am
In the first place, in like a customer who just happens to stop by a convenience store and buys the oden that is placed next to the cash register. Because the unit purchase price is large, people tend to take time to carefully consider the purchase. From the seller's perspective, "marketing" is about creating some kind of need, "nurturing" it, and making it easier to sell to.
This marketing process is called "demand generation."
Marketing has three functions
Demand generation is the Japanese germany mobile phone numbers database translation of "case creation." Attracting customers, providing information to leads to draw their interest, and handing them over to sales at a certain stage. This entire process is demand generation.
The demand generation process is generally called "lead generation," "lead nurturing," and "lead qualification." It consists of three processes .
Scope of Demand Generation
Lead Generation
Lead generation means "acquiring." This is the stage where you obtain lead information (company name, individual name, address, phone number, email address, etc.) through exhibitions, seminars, downloading materials from your company's corporate website , inquiries , etc.
Lead Nurturing
Lead nurturing is the process of "nurturing." It may sound a bit odd when translated into Japanese, but it is essentially the stage where you provide leads with information about the product, its effects, and use cases, etc., to draw out their interest in the product - nurturing it. Specific methods include email newsletters, closed seminars, and various content on your company's corporate website . Related article: Use different email methods depending on your purpose! Three email techniques to use in the lead nurturing process.
This marketing process is called "demand generation."
Marketing has three functions
Demand generation is the Japanese germany mobile phone numbers database translation of "case creation." Attracting customers, providing information to leads to draw their interest, and handing them over to sales at a certain stage. This entire process is demand generation.
The demand generation process is generally called "lead generation," "lead nurturing," and "lead qualification." It consists of three processes .
Scope of Demand Generation
Lead Generation
Lead generation means "acquiring." This is the stage where you obtain lead information (company name, individual name, address, phone number, email address, etc.) through exhibitions, seminars, downloading materials from your company's corporate website , inquiries , etc.
Lead Nurturing
Lead nurturing is the process of "nurturing." It may sound a bit odd when translated into Japanese, but it is essentially the stage where you provide leads with information about the product, its effects, and use cases, etc., to draw out their interest in the product - nurturing it. Specific methods include email newsletters, closed seminars, and various content on your company's corporate website . Related article: Use different email methods depending on your purpose! Three email techniques to use in the lead nurturing process.