Consider offering free shipping and discount coupons
Posted: Thu Jul 10, 2025 2:41 pm
Holidays are ideal moments for companies to showcase their potential, whether by attracting new customers or boosting sales . Valentine's Day, celebrated on June 12th, is one of the busiest dates in retail – in 2022, for example, it generated over R$6.5 billion in sales, according to a report by All In in partnership with ClearSale and Neotrust. This only proves the importance of this date and the importance of paying attention to make the most of it for your business.
"Celebrations have long been key to boosting sales, attracting new customers, and building customer loyalty. With the array of new technologies and resources available, retailers must anticipate, prepare, and organize their businesses, both strategically and in terms of customer experience," comments Eric Vieira, head of e-commerce at FCamara, a technology and innovation ecosystem.
With that in mind, the executive offers four suggestions for retailers to apply to their e-commerce platforms to boost sales on Valentine's Day. Check them out:
According to a survey by Opinion Box, a data and analytics company, 64% of email list consumers said that shipping discounts are essential factors in convincing them to place an order, while 76% said that offering good prices and promotions would be sufficient. Therefore, it's crucial to consider implementing discount coupons and even free shipping to attract customers' attention and win their decision.
2- Adapt your e-commerce for mobile
It may seem obvious, but many e-commerce businesses have yet to update their platforms to mobile. And data shows the importance of paying attention: 95% of online purchases recorded on Valentine's Day last year were made via smartphones, according to advertising company Criteo. This update is important because it ensures a smooth and intuitive user experience when browsing the platform from a mobile device, facilitating their journey and building loyalty for future purchases.
3- Reinforce omnichannel
Even though mobile purchases are high, businesses must also adapt to the omnichannel approach, working across multiple channels simultaneously. Consumers explore multiple options before making a purchase, evaluating the most convenient choice. Therefore, having a presence both physically and digitally is essential. This provides customers with easy access to your brand, leaving them the choice of where, how, and when to buy.
"Celebrations have long been key to boosting sales, attracting new customers, and building customer loyalty. With the array of new technologies and resources available, retailers must anticipate, prepare, and organize their businesses, both strategically and in terms of customer experience," comments Eric Vieira, head of e-commerce at FCamara, a technology and innovation ecosystem.
With that in mind, the executive offers four suggestions for retailers to apply to their e-commerce platforms to boost sales on Valentine's Day. Check them out:
According to a survey by Opinion Box, a data and analytics company, 64% of email list consumers said that shipping discounts are essential factors in convincing them to place an order, while 76% said that offering good prices and promotions would be sufficient. Therefore, it's crucial to consider implementing discount coupons and even free shipping to attract customers' attention and win their decision.
2- Adapt your e-commerce for mobile
It may seem obvious, but many e-commerce businesses have yet to update their platforms to mobile. And data shows the importance of paying attention: 95% of online purchases recorded on Valentine's Day last year were made via smartphones, according to advertising company Criteo. This update is important because it ensures a smooth and intuitive user experience when browsing the platform from a mobile device, facilitating their journey and building loyalty for future purchases.
3- Reinforce omnichannel
Even though mobile purchases are high, businesses must also adapt to the omnichannel approach, working across multiple channels simultaneously. Consumers explore multiple options before making a purchase, evaluating the most convenient choice. Therefore, having a presence both physically and digitally is essential. This provides customers with easy access to your brand, leaving them the choice of where, how, and when to buy.