How do you put this strategy into practice? First, each department needs to develop some important guidelines and align the way it operates and is managed. Only in this way can the strategy be guaranteed and the goals achieved. Below, review some basic steps to achieve adequate expected performance. Define how each area will be involved Each area will play an important role in your efforts to increase revenue.
When we talk about the customer lifecycle, these areas have a kazakhstan phone number list natural relationship, so it is necessary to define how each area will interfere with each stage of the cycle. For example, marketing is a department that needs to be present throughout the cycle from prospecting to post-sales. Sales is a department that needs to intervene in recruitment activities as well as the decision-making stage of the cycle.
Customer success needs to be reflected in both prospecting and post-sales to ensure that relationships are strengthened and sales opportunities are continuously generated. It is important to agree on metrics and define metric guidelines so that you know which metrics are critical for each department. Therefore, it is defined which metrics need to be used in decision-making in each area of this comprehensive department. This agreement creates greater alignment and ensures that the work is more strategic and credible. Despite being a large department focused on three areas, they will have independence and autonomy in their daily lives thanks to dedicated professionals.
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