8 Funnels That Capture B2B Leads Like Crazy
In B2B marketing, the right sales funnel can be the difference between lukewarm interest and a flood of qualified leads. Building funnels that guide prospects smoothly through awareness, consideration, and decision stages is key. Here are eight powerful funnels proven to capture B2B leads effectively:
1. Webinar Funnel
Invite prospects to a live or recorded webinar offering deep insights or product demos. Capture registrant info upfront and follow up with nurture emails to convert attendees into leads.
2. Ebook Download Funnel
Offer a detailed ebook on a relevant topic in exchange for contact information. Promote via social media, ads, and email to attract interested prospects.
3. Free Trial Funnel
Let potential clients experience your software or malaysia telegram phone number list service risk-free. Use onboarding emails and support to encourage conversion to paid plans.
4. Consultation Funnel
Promote a no-obligation consultation or audit. Capture leads via a landing page and use personalized follow-up to book meetings.
5. Case Study Funnel
Highlight your success stories in exchange for downloads or contact info. Case studies build credibility and attract prospects who want proven results.
6. Quiz or Assessment Funnel
Engage visitors with interactive quizzes or assessments that diagnose their pain points. Capture contact info to deliver personalized results and follow-ups.
7. Email Course Funnel
Offer a free multi-part email course that educates prospects on industry topics. This nurtures leads over time and establishes your expertise.
8. Event or Workshop Funnel
Host virtual or in-person events focused on solving industry challenges. Capture registrations and follow up with tailored content and offers.