How We Increased B2B Leads by 300%
Posted: Tue May 20, 2025 5:28 am
How We Increased B2B Leads by 300%
Growing B2B leads isn’t just about working harder—it’s about working smarter. In this case study, we’ll show you how we increased our B2B leads by 300% in just 90 days using a focused, strategic approach.
1. Identified Our Ideal Customer Profile (ICP)
We refined our target audience to focus on decision-makers in specific industries. This helped us craft highly relevant messaging and campaigns that spoke directly to their pain points.
2. Upgraded Our Lead Magnet
Instead of a generic eBook, we offered a practical resource: a free industry checklist and a 15-minute strategy call. This doubled our landing page conversion rate.
3. Optimized LinkedIn Outreach
We created a step-by-step LinkedIn outreach workflow with iran telegram phone number list personalized connection messages, followed by value-based follow-ups. We sent 50 targeted messages daily with a 35% reply rate.
4. Improved Email Sequences
We revamped our cold email and follow-up campaigns using short, benefit-driven copy and compelling subject lines. Open rates jumped to 51%, and replies doubled.
5. Leveraged Retargeting Ads
Using Google and LinkedIn retargeting, we stayed visible to warm leads who visited our site but didn’t convert. These ads contributed to 20% of our new sign-ups.
6. Tracked Everything with a CRM
We used HubSpot to track every lead, campaign, and conversion point. This allowed us to quickly double down on what worked—and cut what didn’t.
Results:
Lead volume: +300%
Cost per lead: ↓ 48%
Sales-qualified leads (SQLs): ↑ 170%
Growing B2B leads isn’t just about working harder—it’s about working smarter. In this case study, we’ll show you how we increased our B2B leads by 300% in just 90 days using a focused, strategic approach.
1. Identified Our Ideal Customer Profile (ICP)
We refined our target audience to focus on decision-makers in specific industries. This helped us craft highly relevant messaging and campaigns that spoke directly to their pain points.
2. Upgraded Our Lead Magnet
Instead of a generic eBook, we offered a practical resource: a free industry checklist and a 15-minute strategy call. This doubled our landing page conversion rate.
3. Optimized LinkedIn Outreach
We created a step-by-step LinkedIn outreach workflow with iran telegram phone number list personalized connection messages, followed by value-based follow-ups. We sent 50 targeted messages daily with a 35% reply rate.
4. Improved Email Sequences
We revamped our cold email and follow-up campaigns using short, benefit-driven copy and compelling subject lines. Open rates jumped to 51%, and replies doubled.
5. Leveraged Retargeting Ads
Using Google and LinkedIn retargeting, we stayed visible to warm leads who visited our site but didn’t convert. These ads contributed to 20% of our new sign-ups.
6. Tracked Everything with a CRM
We used HubSpot to track every lead, campaign, and conversion point. This allowed us to quickly double down on what worked—and cut what didn’t.
Results:
Lead volume: +300%
Cost per lead: ↓ 48%
Sales-qualified leads (SQLs): ↑ 170%