How to Implement Telemarketing Software in Your Business
Posted: Tue May 20, 2025 4:39 am
Our open rates were north of 35%. Our click through rates were above 2.5% and our purchase rates were solid. We were still really tiny but we had a good set of engaged email subscribers.
We had good customer engagement and good email engagement. We focused on personalized email campaigns based on what we knew about the tastes of our customers. We sent out birthday emails because we had to get birthdays when people ordered alcohol.
We believed if we could only figure out how much germany telegram phone number list an email subscriber was worth to us, we could then afford to go acquire more email subscribers. If we could do that, our business would then be predictable. And, the enemy of growth and success in a start-up is unpredictability.
Over the next few weeks, we figured out that our average email subscriber was worth just under $2.00 in net revenue per month to us. Again, we were TINY, so we didn’t have a lot of revenue per month, but now we had knowledge. And, we now had the potential to go scale our business in a predictable fashion. And, we now knew that our best chance to scale was to use ecommerce email marketing tricks and best practices to scale.
Armed with what each subscriber was worth to us, our efforts now had to focus on whether we could earn a subscriber for less than what that subscriber was worth to us. So, at that point, it just came down to testing different channels to acquire new subscribers for our emails.
We tested affiliate channels. We did partnerships with wine and food blogs and swapped referral emails. We tested coupons that our customers and website visitors could share with friends. And, we started investing small amounts of money in paid acquisition to drive customers, potential customers and email adds.
Most of these tests didn’t work. Some drove almost zero email subscribers. Some drove email subscribers but drove them at such a high price that we knew we couldn’t optimize that price down to a level that would be profitable.
We had good customer engagement and good email engagement. We focused on personalized email campaigns based on what we knew about the tastes of our customers. We sent out birthday emails because we had to get birthdays when people ordered alcohol.
We believed if we could only figure out how much germany telegram phone number list an email subscriber was worth to us, we could then afford to go acquire more email subscribers. If we could do that, our business would then be predictable. And, the enemy of growth and success in a start-up is unpredictability.
Over the next few weeks, we figured out that our average email subscriber was worth just under $2.00 in net revenue per month to us. Again, we were TINY, so we didn’t have a lot of revenue per month, but now we had knowledge. And, we now had the potential to go scale our business in a predictable fashion. And, we now knew that our best chance to scale was to use ecommerce email marketing tricks and best practices to scale.
Armed with what each subscriber was worth to us, our efforts now had to focus on whether we could earn a subscriber for less than what that subscriber was worth to us. So, at that point, it just came down to testing different channels to acquire new subscribers for our emails.
We tested affiliate channels. We did partnerships with wine and food blogs and swapped referral emails. We tested coupons that our customers and website visitors could share with friends. And, we started investing small amounts of money in paid acquisition to drive customers, potential customers and email adds.
Most of these tests didn’t work. Some drove almost zero email subscribers. Some drove email subscribers but drove them at such a high price that we knew we couldn’t optimize that price down to a level that would be profitable.