Customs and taboos
Posted: Mon Dec 23, 2024 6:23 am
2. Color
Simple choices can have a huge impact. In Japan, black and white are colors of mourning. Avoid them on your packaging if you plan to sell into the Japanese market. In Hispanic countries, purple is the colour of death.
3. Aesthetics
Design norms and UX issues can differ from country to country, for example a Chinese ecommerce site might seem busy and unstructured to an American eye: this can be attributed to a cultural d cell phone numbers list free fference in how information is consumed, the features of language characters and other factors. Likewise, the use of white space in a northern European seller’s website might feel off-putting to a market elsewhere in the world that craves more, not less, information.
4.
When McDonald’s opened restaurants in India, it had to consider how to serve its famous hamburgers to a market where 80 percent of the population are forbidden from eating beef. Its solution was to use a non-beef meat substitute.
5. Values
Knowing the subtle differences in values from region to region can create market opportunities. So, for example, in America, cleanliness may be associated with looking well and making a good impression, whereas in other countries, it may be associated with personal health. Reflecting on small but important cultural differences such as these could make the difference between cracking a market or going home empty handed.
Simple choices can have a huge impact. In Japan, black and white are colors of mourning. Avoid them on your packaging if you plan to sell into the Japanese market. In Hispanic countries, purple is the colour of death.
3. Aesthetics
Design norms and UX issues can differ from country to country, for example a Chinese ecommerce site might seem busy and unstructured to an American eye: this can be attributed to a cultural d cell phone numbers list free fference in how information is consumed, the features of language characters and other factors. Likewise, the use of white space in a northern European seller’s website might feel off-putting to a market elsewhere in the world that craves more, not less, information.
4.
When McDonald’s opened restaurants in India, it had to consider how to serve its famous hamburgers to a market where 80 percent of the population are forbidden from eating beef. Its solution was to use a non-beef meat substitute.
5. Values
Knowing the subtle differences in values from region to region can create market opportunities. So, for example, in America, cleanliness may be associated with looking well and making a good impression, whereas in other countries, it may be associated with personal health. Reflecting on small but important cultural differences such as these could make the difference between cracking a market or going home empty handed.