Tips to make your website more mobile- friendly

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Should I value my design more for the user experience and leave aside my key performance indicators ? ” The answer is no, and this opens up a new journey within your website: offering the best possible experience but defining indicators that will provide you with input for constant evolution. First of all, knowing the audience that accesses (or will access) your website is essential. Knowing means knowing their behaviors and especially their pains and needs; it means going after those needs.

Think of your website as a project that goes through several phases. One of the most overlooked phases is when the website goes live and the entire team celebrates the end of that project that everyone worked so hard to complete. But right after the launch comes another equally important phase: it is there, in the real world, that users truly show how they interact with your guatemala mobile database website. What they access most, what is ignored, what works and what doesn't. That's why experience must go hand in hand with KPIs , because with defined success indicators, it is possible to work on continuous evolution, based on data and grounded in reality.

For those of you who have come this far and are already convinced to work on your website for the Mobile environment , here are some useful tips that can help you offer an increasingly better experience for your user.

. Your website needs to have the Viewport meta tag : The Viewport is the area where your website appears in browsers. Obviously, it varies according to the size of the screen, and on smartphones it will be smaller than your computer monitor. Inserting the <meta> Viewport tag in your website's HTML tells the browser that it should fit on a smaller screen. With this, regardless of the smartphone model , the website will adjust to the size of the screen.

. For Mobile Sites , Size Matters: It's frustrating to go to a page and not be able to read it because the text is too small or to be unable to access a link because the button is too small to tap on the screen. It's just as important to worry about the size of the fonts and links on your site as it is to size them in the browser on mobile devices. Fonts should be at least 14px in size, while CTAs can be larger. A minimum size of 45 pixels in width and height ensures better performance, especially in e-commerce .

. No pop-ups or sudden updates: If it's already discouraging on a desktop to have your browsing experience interrupted by a pop-up or an update that takes you to the top of the page, it's even more frustrating on mobile. If you need to show something other than what's on the page, a lightbox can work. As for that automatic refresh , avoid it as much as possible. Let the user refresh the page on their own.

. Simplify your website design: Remember Mobile First ? Using only what is necessary and moving towards minimalist solutions can improve your mobile usability considerably. It's all about balancing navigation and content.

Talking about Mobile Sites is something that will always raise discussions, tests to be carried out and new discoveries, since it is an environment with constant changes. But with the reasoning explained here, in addition to the tips, I believe that when it comes to creating or adjusting your site for mobile devices, your audience will have a satisfactory experience.