9 Geotargeting Methods in Google Ads That Most People Don't Know
Posted: Mon Apr 21, 2025 10:36 am
You can go beyond basic location settings and use advanced geotargeting strategies to make your Google Ads campaigns more effective. Geotargeting is one of the most powerful tools at a Google Ads advertiser’s disposal.
Whether you’re advertising for a local business, an e-commerce brand, b2b email list or a hotel or tour company, targeting the right locations can significantly improve performance. In fact, many advertisers use basic geotargeting methods (such as selecting a country, city, or radius) but don’t take full advantage of the advanced options that Google Ads offers.
Targeting strategies based on real-time conditions, user intent, competitor locations, and local sentiment can give your campaigns a serious competitive advantage. In this article, we cover both basic and advanced geotargeting tactics you can use to improve conversion rates and get a higher return on your ad spend (ROAS).
Traditional Geotargeting Methods
Country and Regional Targeting
This most basic method of geotargeting allows ads to be shown to users in a specific country or region. While it may be effective for large-scale brands, it’s definitely not a great way to go about it for local businesses.
Example:
A dentistry company based in Turkey may want to target the U.S. market. However, instead of advertising in entire states, they can identify and focus on locations that are likely to have high conversion rates.
Limitations:
It treats all areas within the country equally, even if demand and competition differ.
If bid adjustments are not made, it will result in unnecessary expenses.
Whether you’re advertising for a local business, an e-commerce brand, b2b email list or a hotel or tour company, targeting the right locations can significantly improve performance. In fact, many advertisers use basic geotargeting methods (such as selecting a country, city, or radius) but don’t take full advantage of the advanced options that Google Ads offers.
Targeting strategies based on real-time conditions, user intent, competitor locations, and local sentiment can give your campaigns a serious competitive advantage. In this article, we cover both basic and advanced geotargeting tactics you can use to improve conversion rates and get a higher return on your ad spend (ROAS).
Traditional Geotargeting Methods
Country and Regional Targeting
This most basic method of geotargeting allows ads to be shown to users in a specific country or region. While it may be effective for large-scale brands, it’s definitely not a great way to go about it for local businesses.
Example:
A dentistry company based in Turkey may want to target the U.S. market. However, instead of advertising in entire states, they can identify and focus on locations that are likely to have high conversion rates.
Limitations:
It treats all areas within the country equally, even if demand and competition differ.
If bid adjustments are not made, it will result in unnecessary expenses.