Fast, responsive and helpful customer service
Posted: Mon Apr 21, 2025 9:14 am
Data shows that now more than ever, customers demand positive experiences with brands, or they will happily take their money elsewhere.
A study shows that 86% of shoppers will pay more for positive experiences and 73% say that other consumers' experiences influence their purchasing decisions, so providing an unforgettable customer experience is critical to maintaining your competitive edge.
A good customer experience takes into account many elements, such as:
Added value such as free shipping or returns
Perks and giveaways to show your appreciation for your customers
Greater convenience compared to the competition
Using new technologies or unique processes to improve the status quo
5. Surprise and amaze your customers
You may be familiar with the term “surprise and delight,” which is an old marketing adage.
This refers to the act of striving to literally surprise and delight customers. Ultimately, this is a great competitive advantage strategy, given how simple it can be to execute.
Take FreshBooks accounting software, for example. They baked a cambodia email list giant cookie to celebrate a client’s 10-year anniversary.
As a thank you, the customer tweeted their delicious surprise , essentially doing free marketing.
competitive advantage
6. Create great content
You know the old saying “content is king”? It literally means “content is king”.
Just because it's old doesn't mean it's out of date.
According to Nielsen, American adults spend 11 hours a day watching, reading, listening to, or generally interacting with various types of media.
This is a huge opportunity to engage your prospects and customers through things like:
In fact, content is how many brands are able to differentiate themselves from others and build a strong following.
That's how we're engaging you right now for example! Awesome, right?
Use collaborations to increase your reach
Imagine this scenario: you have an ecommerce that produces and sells outdoor hobby items.
After a year of business and gathering feedback from the market, you realize that your compression leggings could be more successful if they had a little more insulation.
But producing these leggings would be too expensive with your current production capabilities, and that would hurt your profits.
So you start working with a dropshipping supplier that can do it cheaper – a win-win for you and your partner. Technological innovation and competitive advantage go hand in hand.
A study shows that 86% of shoppers will pay more for positive experiences and 73% say that other consumers' experiences influence their purchasing decisions, so providing an unforgettable customer experience is critical to maintaining your competitive edge.
A good customer experience takes into account many elements, such as:
Added value such as free shipping or returns
Perks and giveaways to show your appreciation for your customers
Greater convenience compared to the competition
Using new technologies or unique processes to improve the status quo
5. Surprise and amaze your customers
You may be familiar with the term “surprise and delight,” which is an old marketing adage.
This refers to the act of striving to literally surprise and delight customers. Ultimately, this is a great competitive advantage strategy, given how simple it can be to execute.
Take FreshBooks accounting software, for example. They baked a cambodia email list giant cookie to celebrate a client’s 10-year anniversary.
As a thank you, the customer tweeted their delicious surprise , essentially doing free marketing.
competitive advantage
6. Create great content
You know the old saying “content is king”? It literally means “content is king”.
Just because it's old doesn't mean it's out of date.
According to Nielsen, American adults spend 11 hours a day watching, reading, listening to, or generally interacting with various types of media.
This is a huge opportunity to engage your prospects and customers through things like:
In fact, content is how many brands are able to differentiate themselves from others and build a strong following.
That's how we're engaging you right now for example! Awesome, right?
Use collaborations to increase your reach
Imagine this scenario: you have an ecommerce that produces and sells outdoor hobby items.
After a year of business and gathering feedback from the market, you realize that your compression leggings could be more successful if they had a little more insulation.
But producing these leggings would be too expensive with your current production capabilities, and that would hurt your profits.
So you start working with a dropshipping supplier that can do it cheaper – a win-win for you and your partner. Technological innovation and competitive advantage go hand in hand.