Learn what B2B marketing is, apply these 14 strategies and attract more customers

[seonajmulislam00]

Let's talk about what B2B marketing is? The online sales market between companies is only growing in Brazil. To give you an idea, a McKinsey study confirms that 97% of Brazilians feel comfortable buying through end-to-end self-service services (such as a B2B e-commerce platform). But they go further: they say they are willing to spend US$50,000 or more online.

This is excellent news for companies that sell to other companies. However, the rapid growth of the market brings both positive and negative aspects. That is, while transactions become simpler and revenue can increase, competition also grows. Therefore, it is essential to use good B2B marketing strategies to stand out.

In this complete guide, we will explain everything about what business-to-business marketing is and teach you strategies that will help you to definitely delight your customers and potential customers .

Follow!

What is B2B marketing?
B2B marketing refers to a set of strategies used by companies to attract, delight and retain buyers from other companies ( business to business ). Thus, it is a segmentation of marketing that seeks to improve the relationship between businesses.

What is the difference between B2B and B2C marketing?
The big difference between B2B and B2C marketing is that what is the binance app B2C executes attraction, delight and retention strategies with the end consumer in mind . B2B, on the other hand, focuses on retail buyers. While B2B stands for business to business , as mentioned, B2C is the acronym for business to consumer.

It is essential that managers and sales representatives know how to differentiate between B2B and B2C marketing. After all, it is by deeply understanding how the former works that they will be able to outline strategies that speak precisely to their audience and reap the rewards.

B2C
When thinking about marketing, many professionals tend to only imagine actions that seek to make consumers buy more. But that is not the only role of a good strategy! In fact — and this applies to both B2B and B2C marketing — a marketing department performs several tasks, such as:

take care of and improve the company's image;
study the market;
organize communications with the public;
follow trends;
know the consumer in depth;
choose the best online channels to reach customers;
take care of the user's shopping experience;
use data to create efficient strategies aligned with market demands;
increase business authority and relevance;
resolve communication noise;
create campaigns and promotions;
produce content in different formats and more.
That said, it is important to emphasize that, while B2C marketing does all of this with the end consumer in mind , B2B marketing focuses on other companies .

And since people who buy products for their own daily use are completely different from companies, which buy large volumes and only then sell them to the end consumer, the strategies for reaching both audiences tend to be very different.


B2B
As you can see now that you know what B2B marketing is, a strategy of this type does not follow the logic of “unbridled consumption at any cost”. It seeks to sell large volumes to other companies on a recurring basis . To do this, the sales manager needs to build a relationship of trust and show value to the buyer, as any slip-up in this regard could lead the B2B customer to buy from another company.

The same logic applies to the sales representative. After all, he represents the industry or distributor and, as such, must be the embodiment of the represented company's values .

And if you’re not yet familiar with any B2B marketing strategy, don’t worry. Throughout this guide, you’ll learn valuable tips to help you start building your campaigns today. Keep reading!