What is a microsite?
Posted: Tue Feb 18, 2025 4:38 am
A microsite is a small standalone website with a specific focus on a topic, product, campaign, sub-brand or event. They usually have their own subdomain or even a unique url, such as business.att.com or HubSpot’s Website Grader at website.grader.com.
Advantages of microsites for B2B
There are a few key ways that a microsite can improve your site SEO and your customers’ experience:
Targeted content. Microsites are highly focused, which helps attract niche audiences and can boost rankings for long-tail keywords.
Link building. When microsites are crosslinked with the main website, it helps the SEO of both sites.
Enhanced user experience. Microsites qatar telegram data encourage users to explore the entire collection of pages, which helps boost time on page, lower bounce rates, and signal to search engines that the content is valuable.
Brand authority. Specialized microsites can establish a brand’s authority on a particular topic, with in-depth content that boosts credibility.
Microsites in action: A case study
A TopRank Marketing client has a solution with two distinct audiences:
Individual end users, who might purchase a monthly subscription (B2C)
HR leaders, who would purchase a business licenses for their teams (B2B)
It’s easy to see how these two audiences need dramatically different messaging. Trying to reach both with one site was underserving the B2B audience and failing to generate traction.
Advantages of microsites for B2B
There are a few key ways that a microsite can improve your site SEO and your customers’ experience:
Targeted content. Microsites are highly focused, which helps attract niche audiences and can boost rankings for long-tail keywords.
Link building. When microsites are crosslinked with the main website, it helps the SEO of both sites.
Enhanced user experience. Microsites qatar telegram data encourage users to explore the entire collection of pages, which helps boost time on page, lower bounce rates, and signal to search engines that the content is valuable.
Brand authority. Specialized microsites can establish a brand’s authority on a particular topic, with in-depth content that boosts credibility.
Microsites in action: A case study
A TopRank Marketing client has a solution with two distinct audiences:
Individual end users, who might purchase a monthly subscription (B2C)
HR leaders, who would purchase a business licenses for their teams (B2B)
It’s easy to see how these two audiences need dramatically different messaging. Trying to reach both with one site was underserving the B2B audience and failing to generate traction.