Marketing content closes deals
Posted: Tue Feb 18, 2025 4:11 am
There’s an AI overview of the answer or there are featured snippets.
Plus, It’s getting harder to attribute organic Google traffic with increasing user rejection of cookies.
Ali’s suggestion: we need to exchange the poland telegram data current playbook for a future-proof content marketing strategy that will work no matter what Google decides to do. The plan:
Build a content strategy that’s incredibly unique to your business
Invest in building your brand authority
Reduce reliance on SEO with a diversified brand awareness strategy
Re-evaluate how you measure your content marketing efforts
So, prioritize relevance and resonance over ranking potential.
“Digital marketing in 2024 is a lot like marketing in 1964. It is getting the right message that appeals to the right people in the right places at the right time to the right audience.” – Rand Fishkin, SparkToro
Read more on our blog: Age of SGE: How Will AI Affect Search Traffic in the Next Decade?
How do you combine great content with technology to facilitate distribution, measurement, and attribution?
Bernie Borges, V.P. Global Content Marketing, iQor, is trying to solve this. He shared how they are utilizing HighSpot Sales Enablement Platform in conjunction with Salesforce and HubSpot to track content success at a contact, company and deal level. It’s inspiring to see that level of granularity on how content is contributing to sales success.
Plus, It’s getting harder to attribute organic Google traffic with increasing user rejection of cookies.
Ali’s suggestion: we need to exchange the poland telegram data current playbook for a future-proof content marketing strategy that will work no matter what Google decides to do. The plan:
Build a content strategy that’s incredibly unique to your business
Invest in building your brand authority
Reduce reliance on SEO with a diversified brand awareness strategy
Re-evaluate how you measure your content marketing efforts
So, prioritize relevance and resonance over ranking potential.
“Digital marketing in 2024 is a lot like marketing in 1964. It is getting the right message that appeals to the right people in the right places at the right time to the right audience.” – Rand Fishkin, SparkToro
Read more on our blog: Age of SGE: How Will AI Affect Search Traffic in the Next Decade?
How do you combine great content with technology to facilitate distribution, measurement, and attribution?
Bernie Borges, V.P. Global Content Marketing, iQor, is trying to solve this. He shared how they are utilizing HighSpot Sales Enablement Platform in conjunction with Salesforce and HubSpot to track content success at a contact, company and deal level. It’s inspiring to see that level of granularity on how content is contributing to sales success.