5 LinkedIn Marketing Tools
Posted: Sun Dec 22, 2024 10:25 am
While we often see advice on how to optimize your LinkedIn presence , the reality is that fully leveraging the platform’s potential is beyond the capabilities of any one person or team. This is where tools come in handy. Fortunately, there are numerous tools to help LinkedIn marketers achieve their goals, from the most basic to the most advanced. Here are some LinkedIn marketing tactics and tools that I have found particularly useful for Social Media Marketing and SEO.
Optimize online marketing
LinkedIn for small businesses
LinkedIn for Small Business is a program launched by LinkedIn to help small businesses and startups get started on LinkedIn. It is primarily done through LinkedIn Open for Business , which helps with brand building exposure, and opportunity discovery for startups. It is a three-step process to help small businesses get a foothold in their industry and online marketing. The three steps are:
Establish your brand
Identify and connect with your target audience
Produce and share good content on social media.
As a marketer, you should be more than familiar with these three steps. LinkedIn for Small Business helps you make sure you’re on the right track and not wasting time making small mistakes here and there.
This is a great tool as it is exclusive to LinkedIn. There is no need to install third-party software or plugins to help you get things done. You use your LinkedIn account to sign up and LinkedIn does most of the work for you. It requires very little to log in and is accessible and easy to use. While there are many features offered, chances are that not every single one of them will apply to your business and field. All you have to do is choose a few of the appropriate features and you are good to go.
Glass
Crystal is an AI-powered service that helps you by “analyzing millions of online data points and validating assessments to accurately identify personality.” Crystal can help you in many areas, from sales to marketing, by allowing you to match your customers’ personality types. The more data you provide Crystal, the better insights it will give you about your customers. This type of information is invaluable to any marketer.
How can this help with your company’s LinkedIn? Crystal can help you analyze a profile, and by comparing the given profile to its internal data, Crystal will provide you with some information about that person’s personality. This information is not exhaustive; an AI can only do so much for you . However, it is quite sophisticated and will provide you with useful information. You can use this information to tailor how you address the person in question, how you start your message, what things you should focus on, and what you should avoid.
Crystal can also help you compare two LinkedIn profiles that, to you, are virtually identical. Because it works from data, Crystal can see things that humans simply can't. Imagine you're trying to hire a new team member, and you're trying to narrow down the pool of applicants so you're not overloaded with interviews. If you're stuck and can't choose based on their applications, letting Crystal look at their profile might give you the extra information you need to decide.
Optimize online marketing
LinkedIn for small businesses
LinkedIn for Small Business is a program launched by LinkedIn to help small businesses and startups get started on LinkedIn. It is primarily done through LinkedIn Open for Business , which helps with brand building exposure, and opportunity discovery for startups. It is a three-step process to help small businesses get a foothold in their industry and online marketing. The three steps are:
Establish your brand
Identify and connect with your target audience
Produce and share good content on social media.
As a marketer, you should be more than familiar with these three steps. LinkedIn for Small Business helps you make sure you’re on the right track and not wasting time making small mistakes here and there.
This is a great tool as it is exclusive to LinkedIn. There is no need to install third-party software or plugins to help you get things done. You use your LinkedIn account to sign up and LinkedIn does most of the work for you. It requires very little to log in and is accessible and easy to use. While there are many features offered, chances are that not every single one of them will apply to your business and field. All you have to do is choose a few of the appropriate features and you are good to go.
Glass
Crystal is an AI-powered service that helps you by “analyzing millions of online data points and validating assessments to accurately identify personality.” Crystal can help you in many areas, from sales to marketing, by allowing you to match your customers’ personality types. The more data you provide Crystal, the better insights it will give you about your customers. This type of information is invaluable to any marketer.
How can this help with your company’s LinkedIn? Crystal can help you analyze a profile, and by comparing the given profile to its internal data, Crystal will provide you with some information about that person’s personality. This information is not exhaustive; an AI can only do so much for you . However, it is quite sophisticated and will provide you with useful information. You can use this information to tailor how you address the person in question, how you start your message, what things you should focus on, and what you should avoid.
Crystal can also help you compare two LinkedIn profiles that, to you, are virtually identical. Because it works from data, Crystal can see things that humans simply can't. Imagine you're trying to hire a new team member, and you're trying to narrow down the pool of applicants so you're not overloaded with interviews. If you're stuck and can't choose based on their applications, letting Crystal look at their profile might give you the extra information you need to decide.