Those who do NOT know what they ask for
Posted: Sun Dec 22, 2024 10:13 am
As always, I think the most important thing is to be as honest as possible and make clear both what is done and what is not done and the variations that the budget may suffer.
There has always been a lot of controversy about whether to set a minimum price for performance or not.
I think it is necessary to do so for two reasons: first, when someone calls you, they will know exactly what figures we are talking about, and second, you avoid many budgets that go nowhere because the client does not have the investment capacity.
I have it posted on my website and still, quotes keep coming in.
We must understand that when someone asks for a quote we will philippines phone code encounter several profiles of potential clients:
You have to understand that there are people who enter this world for the first time and only know what they have been told or have read.
This is why it is essential to make clear what they are requesting at the top of the landing page.
Those who know what they are looking for
For these potential customers, the text must contain exactly what they are looking for.
That is, if you are looking for local, national, international, B2B or B2C SEO, this is the content that should appear.
It is always important to both empathize and sell based on your strengths.
Those who think they know what they are looking for
These are the most complex to deal with from my point of view.
Especially because if they're not right, you have too much explaining to do.
If you want to see a working example, check this out:
SEO Budget - SEO Agency Example
Conclusions
I hope I have provided some value, whether you are a potential client interested in implementing a strategy, reviewing your current plan, or a marketing agency interested in improving conversions and pricing your budgets.
There has always been a lot of controversy about whether to set a minimum price for performance or not.
I think it is necessary to do so for two reasons: first, when someone calls you, they will know exactly what figures we are talking about, and second, you avoid many budgets that go nowhere because the client does not have the investment capacity.
I have it posted on my website and still, quotes keep coming in.
We must understand that when someone asks for a quote we will philippines phone code encounter several profiles of potential clients:
You have to understand that there are people who enter this world for the first time and only know what they have been told or have read.
This is why it is essential to make clear what they are requesting at the top of the landing page.
Those who know what they are looking for
For these potential customers, the text must contain exactly what they are looking for.
That is, if you are looking for local, national, international, B2B or B2C SEO, this is the content that should appear.
It is always important to both empathize and sell based on your strengths.
Those who think they know what they are looking for
These are the most complex to deal with from my point of view.
Especially because if they're not right, you have too much explaining to do.
If you want to see a working example, check this out:
SEO Budget - SEO Agency Example
Conclusions
I hope I have provided some value, whether you are a potential client interested in implementing a strategy, reviewing your current plan, or a marketing agency interested in improving conversions and pricing your budgets.