For further information: why engage in qualitative research?
Posted: Sun Dec 22, 2024 10:04 am
Set up Analytics correctly
Warning: you must always keep an eye on the data because a sudden change in trend, for example of certain channels, can cause losses of hundreds or thousands of euros. Sometimes, however, there are some technical errors on an e-commerce, which if not identified, do not allow you to complete a purchase. You must intervene immediately!
Data or people analysis?
The data we have on our analysis tools is simply the thailand phone number list trace left by users who navigate our site. For this reason I think that analyzing only the "number" is reductive.
By increasingly refining the user's Customer Journey with Conversion Rate Optimization techniques, we will consequently obtain an improvement in the data .
But to get here we should have a clear understanding of the buyer persona that navigates our landing pages . Discover what information they are looking for and what content they are most attracted to.
In this way we could understand our customers and evaluate which questions to ask them:
latent demand using visual networks
informed demand through good positioning on organic and paid search engines
Statistical data analysis is an activity that must be done continuously. It can help you increase your turnover!
A data that is not taken into consideration very much: the speed of the site
To do quality web marketing it is necessary to invest in SEO and advertising strategies but if we do not take speed into account and our website is too slow , the campaigns will fail from the start and the damage will be double.
Yes, because over 50% of people abandon the site if it takes more than 3 seconds. Keep in mind that mobile traffic is currently the main one for many sectors.
Especially apps like Facebook, Instagram, Amazon offer a very fast user experience . Consequently, the user wants to find the same experience on blogs, sites and e-commerce that he browses.
With proper website statistics analysis, you can know your customers better, provide them with better experiences and ultimately achieve better results .
Warning: you must always keep an eye on the data because a sudden change in trend, for example of certain channels, can cause losses of hundreds or thousands of euros. Sometimes, however, there are some technical errors on an e-commerce, which if not identified, do not allow you to complete a purchase. You must intervene immediately!
Data or people analysis?
The data we have on our analysis tools is simply the thailand phone number list trace left by users who navigate our site. For this reason I think that analyzing only the "number" is reductive.
By increasingly refining the user's Customer Journey with Conversion Rate Optimization techniques, we will consequently obtain an improvement in the data .
But to get here we should have a clear understanding of the buyer persona that navigates our landing pages . Discover what information they are looking for and what content they are most attracted to.
In this way we could understand our customers and evaluate which questions to ask them:
latent demand using visual networks
informed demand through good positioning on organic and paid search engines
Statistical data analysis is an activity that must be done continuously. It can help you increase your turnover!
A data that is not taken into consideration very much: the speed of the site
To do quality web marketing it is necessary to invest in SEO and advertising strategies but if we do not take speed into account and our website is too slow , the campaigns will fail from the start and the damage will be double.
Yes, because over 50% of people abandon the site if it takes more than 3 seconds. Keep in mind that mobile traffic is currently the main one for many sectors.
Especially apps like Facebook, Instagram, Amazon offer a very fast user experience . Consequently, the user wants to find the same experience on blogs, sites and e-commerce that he browses.
With proper website statistics analysis, you can know your customers better, provide them with better experiences and ultimately achieve better results .