Three effective rules for preparing for sales meetings
Posted: Wed Feb 12, 2025 9:02 am
Mariusz Lodyga
Marketing Strategist
3 min
Selling, the most enjoyable thing we can do with our clothes on!
-Frederick the Dwarf
I once heard this joke about riding a motorcycle:) I think both are true. Now to the point!
I have often wondered how it is possible that some people sel australia telegram data even in times of "crisis" , while others are unable to sell in times of total boom. Over ten years of running a business, thousands of meetings, several hundred concluded contracts, I have developed three principles in the process of preparing for effective sales. Today, when 90% of my business meetings end with a contract, I am reaping the fruits of these reflections. You are probably wondering what I do to make sales successful? (When I neglect this process, my effectiveness can drop to even 30% ).
Rules for preparing for sales meetings
Rule number 1 – customer selection
The most important thing in effective sales comes down to the precise selection of potential customers. Why is this so important? Firstly, because not everyone may need our services or products. Secondly, and no less importantly, we may not want to do business with everyone. And the third and final point of our recognition: the customer must be able to afford us.
If you skip this stage, you are most likely dooming yourself to a series of failures. Starting with wasting energy, time, and budget on attempts to establish contacts and sign contracts. Why should you not neglect preparations? Because customers know perfectly well when they are contacted by specialists who can help solve their problems. A few detailed questions and the customer already knows whether we have done our homework or not. So why do so many companies blindly catch customers? In my opinion, the main reason is the so-called rush to digital. That is, sales should be based on the principle of "sell or die trying" . A prosaic mistake.
Marketing Strategist
3 min
Selling, the most enjoyable thing we can do with our clothes on!
-Frederick the Dwarf
I once heard this joke about riding a motorcycle:) I think both are true. Now to the point!
I have often wondered how it is possible that some people sel australia telegram data even in times of "crisis" , while others are unable to sell in times of total boom. Over ten years of running a business, thousands of meetings, several hundred concluded contracts, I have developed three principles in the process of preparing for effective sales. Today, when 90% of my business meetings end with a contract, I am reaping the fruits of these reflections. You are probably wondering what I do to make sales successful? (When I neglect this process, my effectiveness can drop to even 30% ).
Rules for preparing for sales meetings
Rule number 1 – customer selection
The most important thing in effective sales comes down to the precise selection of potential customers. Why is this so important? Firstly, because not everyone may need our services or products. Secondly, and no less importantly, we may not want to do business with everyone. And the third and final point of our recognition: the customer must be able to afford us.
If you skip this stage, you are most likely dooming yourself to a series of failures. Starting with wasting energy, time, and budget on attempts to establish contacts and sign contracts. Why should you not neglect preparations? Because customers know perfectly well when they are contacted by specialists who can help solve their problems. A few detailed questions and the customer already knows whether we have done our homework or not. So why do so many companies blindly catch customers? In my opinion, the main reason is the so-called rush to digital. That is, sales should be based on the principle of "sell or die trying" . A prosaic mistake.