Set goals around this, then develop your brand awareness in a few key ways:
Make sure your website content shows up in search engine results pages ( SERPs )
Local display in Baidu Maps listing and Google Business Profile listing
Attract potential customers by providing valuable content
You can build brand awareness by creating a personality for your law firm that philippine country code people can identify with and admire. Make an effort to engage with your followers on social media and your website blog. Make sure you make it easy (and desirable) for people to share your content with others who could become potential clients.
Define your target audience
It’s also important to have a clear target audience. While your law firm may accept any lead, it’s crucial to narrow down your ideal leads. This allows your law firm to create content specifically based on what these leads are looking for online. Answer the following questions to gain clarity:
Why do your customers come to you?
What do they need you to do?
What questions did they ask?
When do they ask these questions?
What do they need to do to take the next step?
For example, if you are a marriage and family lawyer, someone experiencing domestic violence might go to a search engine, type in “Can I file for divorce if I experience domestic violence?” and then look at the results that appear. Your law firm needs to provide content that allows them to get answers to their questions, recognize the value your brand provides, and click to request a free consultation. High-quality content that directly answers their questions is key.
You can’t create this type of content and build this user experience without understanding who your potential customers are and what their needs are.
Provide the best user experience
Let’s say this personal injury attorney finds the answer to their question on the SERP. They click on your website to learn more. To ensure they become a new client and not just a reader, you must ensure their user experience is efficient, smooth, and engaging. There are many ways you can change your website design to encourage visitors to become new clients:
1. Create a website that is easy to navigate
Your website should have short, easy-to-read sentences. It should contain a title and bold words. Make sure your title contains an accurate description of its content.
For busy people, reading long pages of information is too tiring. They need answers quickly so they know whether they should read the details or look for another law firm website to help them solve their legal problem. Make sure people who come to your website from your landing page can find the information they need.
Then, structure your site to keep readers moving from one page to the next, from one heading to the next, and ultimately to the contact form to request a consultation.
2. Use subheadings to divide content
Try to keep each subheading to around 200 to 300 words. These sections help further define the main heading but make it easier for site visitors to find the specific topic they are looking for within the content. Subheadings like this help create a simple way to easily navigate through complex topics.