A study conducted by Econsultancy and Adobe called the 2020 Digital Marketing Trends Report surveyed organizations on what the most lucrative opportunity for them was this year – and once again, most of them agreed on the customer experience.
Customer experience is one of the deciding factors in a brand's fate indian email list and establishes ultimate customer loyalty. In fact, a study by Oracle found that 74% of business leaders say customer experience influences a customer's loyalty. A single case of a bad customer experience could disappear almost 17% of customers , while repeated incidents could cause 59% of them to churn and abandon the product.
While aligning your company to make it a customer-centric business may be enough to spark organizational change, you must first take initiatives and build momentum to achieve a unique customer experience that would help your product excel. This could also lead to increased profits as research shows that 86% of customers will pay more for a great customer experience.
Building a great CX strategy is the start of providing customers with a memorable experience. It helps showcase novelty and enrich the customer experience. Here we'll go through the elements of a successful customer experience strategy and see how to put them together to create one.