Well, it turns out that creative people actually

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like and want to be aligned with your goals, and can’t read your mind and, oh my gosh, they actually want feedback. So, what I encourage customers to do at WriterAccess, is to take the time to offer feedback and don’t, if you can muster up the courage, don’t just approve content that’s not acceptable to you, and then bring it over to your desktop and rewrite it. That’s a waste of your time. As the expression goes, I can teach you to fish and give you the recipe, but that doesn’t really work.


You know I’d rather, oh I’m sorry these questions, I can catch a fish and cook a meal for you email list providers in germany or I can teach you to fish and give you the recipe right. That’s what we need to think about. It’s critical that we teach people what we want and to offer feedback to them, both positive and negative. That’s what makes the whole creative process, you know, go around, in my opinion. Or the expression merry-go-round, so that’s my thought on that. Peçanha: Yeah there’s like a whole science around giving feedback.



Byron: Yeah. Peçanha: Actually, we do have internal training about giving feedback here at Rock. Byron: Interesting. Peçanha: Because, it’s just what you said right. You’ve got to do it. The person has got to do it in a way that the person doesn’t feel attacked, but at the same time the person must acknowledge that if you’re spending your time giving your feedback, it’s because you care, right? You’ve got to be specific etc it’s, feedback it’s an art and it’s a hard one.