Why are Media Relations important?
Posted: Sun Dec 22, 2024 8:32 am
Table of Contents
What is digital PR?
Why are Media Relations important?
How to improve PR in a digital marketing project?
How important are the contents and stories that companies tell?
How to measure the results of a Digital PR campaign?
What is digital PR?
We can define Digital PR (or rather, I would just talk about PR, considering that today we cannot leave out the digital part) as the set of those actions and activities that connect a brand (or an event, a project, an entrepreneur, an initiative) to the media. They represent a real bridge between brands and media contexts.
PR and media relations for small and medium-sized businesses
For example, to simplify, PR may include the mexico business email list construction of a Media Relations strategy which includes a constant production of press releases (and their sending to journalists), or the search for events (even digital ones) in which to position a brand (perhaps through interviews with key people in a company).
Or the development of 'media proposals' to obtain interviews even in radio contexts (or at podcast level).
Media Relations contribute to the development and consolidation (or improvement) of authority, credibility and reputation .
They act on the perception that people (customers and potential customers, partners, investors, etc.) have of a brand (or a personal brand).
Media Relations “builds”, press release after press release and article after article, a solid level of trust .
All things being equal, if we were faced with two companies, we would be more inclined to trust the company that has received several (organic) mentions in the media: this is because it is as if we were faced with a further "guarantee seal".
How to improve PR in a digital marketing project?
PR must not and cannot replace digital marketing actions, because they work on totally different levels and with totally different objectives.
What is digital PR?
Why are Media Relations important?
How to improve PR in a digital marketing project?
How important are the contents and stories that companies tell?
How to measure the results of a Digital PR campaign?
What is digital PR?
We can define Digital PR (or rather, I would just talk about PR, considering that today we cannot leave out the digital part) as the set of those actions and activities that connect a brand (or an event, a project, an entrepreneur, an initiative) to the media. They represent a real bridge between brands and media contexts.
PR and media relations for small and medium-sized businesses
For example, to simplify, PR may include the mexico business email list construction of a Media Relations strategy which includes a constant production of press releases (and their sending to journalists), or the search for events (even digital ones) in which to position a brand (perhaps through interviews with key people in a company).
Or the development of 'media proposals' to obtain interviews even in radio contexts (or at podcast level).
Media Relations contribute to the development and consolidation (or improvement) of authority, credibility and reputation .
They act on the perception that people (customers and potential customers, partners, investors, etc.) have of a brand (or a personal brand).
Media Relations “builds”, press release after press release and article after article, a solid level of trust .
All things being equal, if we were faced with two companies, we would be more inclined to trust the company that has received several (organic) mentions in the media: this is because it is as if we were faced with a further "guarantee seal".
How to improve PR in a digital marketing project?
PR must not and cannot replace digital marketing actions, because they work on totally different levels and with totally different objectives.