In this article, I want to guide you through the different steps you need to take to create a visual line that matches your brand, as well as present you with success stories I have participated in and good examples I have found for your enjoyment.
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Why is it important to have a good visual presence on social media?
Audiovisual content has proven to be the kryptonite of Internet users.
They consume it compulsively on all types of platforms, networks, forums, search engines and websites.
Within a brand image, visual presence on social networks is a fundamental part without which no content strategy is complete.
Because?
Because it's easier to say that my brand is like this:
Visual presence on social media - Example
I have to explain to you that I am dedicated to making designer jewelry, focused on a refined target audience, who loves simplicity, who buys design but also quality, that my pieces are unique and original and that you will not find them in stores because they are not produced in large quantities.
If I can say all this with just one image, why would I use 200 words?
The visual line vs. visual marketing
I don't really like the term "visual marketing" because I think it doesn't reflect from a strictly formal point of view what "visual line" means.
So, without boring you too much, I would like to make a brief aside to emphasize the importance of differentiating between the two terms.
As you know, branding is a broad discipline that encompasses the entire philippines telephone number process of building a brand.
Without a well-designed brand (and not just from a visual point of view), there is little marketing we can do.
So, talking about visual marketing is confusing to me.
All marketing must be supported by a well-defined brand, the result of a branding process within which a visual line is designed.
And what is a visual line?
Nothing more and nothing less than the translation of the brand's message into images.
Pay attention to this example:
Visual presence on social networks - Apple example
What is Apple's line of sight?
The same as the concepts they use to give personality to their brand: simplicity and quality .
That is why his images are always simple, brightly coloured, of great quality, with surprising but not strident framing.
They may play visually with their products, but it will always be to create elegant images, with a simple, easily understandable structure.
And now pay attention to this other brand: