Sales strategy: types, main blocks, stages of formation
Posted: Sun Dec 22, 2024 8:20 am
What are we talking about? The sales strategy is aimed at solving sales problems in the medium and long term. Depending on the specifics of the business and the goals set, it can take different types of sales: intensive, exclusive, selective.
How to develop? The development process consists of several stages, involves a large-scale analysis of the sales market, competitors, and the company's strengths and weaknesses. Evaluation of effectiveness and control of implementation are mandatory.
In this article:
Functions of the company's sales operations
The concept of sales strategy
Types of Sales Strategies
What tasks does the development singapore business mailing list of a company's sales strategy solve?
The main blocks of the company's sales strategy
Stages of developing a sales strategy
Selection of distributors when building a sales strategy
Frequently Asked Questions about Sales Strategy
In-Depth Guide: How to Cut Your Ad Costs by 25% with Artificial Intelligence
Download for free
Functions of the company's sales operations
The sales strategy is aimed at planning processes for the formation of market relations, focused on research, organization and management of the company's work within the framework of accompanying the product to the end customer. At the same time, sales should be carried out in such a way that the consumer's needs are satisfied, and the enterprise makes a profit.
Functions of the company's sales operations
Source: shutterstock.com
According to the above definition, we can identify the main business goals that need to be achieved during the implementation of sales operations:
obtaining the maximum possible profit taking into account the most complete satisfaction of consumer demand;
optimal utilization of the company's production capacities;
effective operation of an enterprise in a specific market niche, taking into account its development trends.
The functional tasks that sales solve can be structured into several categories: planning, organization, control and management.
The following functions are provided within the planning tasks :
long-term and operational sales planning;
research of market trends and conditions;
planning the product line for production;
selection of channels for movement and distribution of products;
formation of cost estimates and optimization of expenses.
Organizational functions of sales:
providing the necessary conditions for warehouse storage of finished products;
organization of logistics and distribution of goods;
providing pre-sales and after-sales service;
formation of product movement channels;
training of sales specialists;
regulation of the activities of trade missions;
ensuring rational interaction of all company structures within the framework of solving sales problems.
The following functions should be included in the category of sales control and regulation :
assessment of sales indicators;
control over the fulfillment of planned sales targets;
operational management of the company's sales processes;
evaluation and stimulation of the work of sales structures;
collection of statistics, organization of operational and accounting records of sales operations.
Sales solves a wide range of diverse tasks. Each enterprise implements an individual approach to the implementation of sales functions, taking into account the following factors:
type and scale of production;
the number and geographic characteristics of end customers;
intensity and number of product distribution channels;
specifics and types of organization of goods movement;
reputation of the manufacturer and the sales network used.
How to develop? The development process consists of several stages, involves a large-scale analysis of the sales market, competitors, and the company's strengths and weaknesses. Evaluation of effectiveness and control of implementation are mandatory.
In this article:
Functions of the company's sales operations
The concept of sales strategy
Types of Sales Strategies
What tasks does the development singapore business mailing list of a company's sales strategy solve?
The main blocks of the company's sales strategy
Stages of developing a sales strategy
Selection of distributors when building a sales strategy
Frequently Asked Questions about Sales Strategy
In-Depth Guide: How to Cut Your Ad Costs by 25% with Artificial Intelligence
Download for free
Functions of the company's sales operations
The sales strategy is aimed at planning processes for the formation of market relations, focused on research, organization and management of the company's work within the framework of accompanying the product to the end customer. At the same time, sales should be carried out in such a way that the consumer's needs are satisfied, and the enterprise makes a profit.
Functions of the company's sales operations
Source: shutterstock.com
According to the above definition, we can identify the main business goals that need to be achieved during the implementation of sales operations:
obtaining the maximum possible profit taking into account the most complete satisfaction of consumer demand;
optimal utilization of the company's production capacities;
effective operation of an enterprise in a specific market niche, taking into account its development trends.
The functional tasks that sales solve can be structured into several categories: planning, organization, control and management.
The following functions are provided within the planning tasks :
long-term and operational sales planning;
research of market trends and conditions;
planning the product line for production;
selection of channels for movement and distribution of products;
formation of cost estimates and optimization of expenses.
Organizational functions of sales:
providing the necessary conditions for warehouse storage of finished products;
organization of logistics and distribution of goods;
providing pre-sales and after-sales service;
formation of product movement channels;
training of sales specialists;
regulation of the activities of trade missions;
ensuring rational interaction of all company structures within the framework of solving sales problems.
The following functions should be included in the category of sales control and regulation :
assessment of sales indicators;
control over the fulfillment of planned sales targets;
operational management of the company's sales processes;
evaluation and stimulation of the work of sales structures;
collection of statistics, organization of operational and accounting records of sales operations.
Sales solves a wide range of diverse tasks. Each enterprise implements an individual approach to the implementation of sales functions, taking into account the following factors:
type and scale of production;
the number and geographic characteristics of end customers;
intensity and number of product distribution channels;
specifics and types of organization of goods movement;
reputation of the manufacturer and the sales network used.