What should you do with it?
Posted: Sun Dec 22, 2024 8:20 am
Technological progress in this area is going much faster than we think. Not linear, but exponential. This also applies to voice search. The beginning has been there for a while and the developments are going faster and faster. There are several players in this market including Microsoft Cortana, Amazon Alexa, Google Assistant , Apple Siri, Samsung Bixby and Facebook M.
2. User experience
According to Google, 93 percent of online experiences start with a search engine . Read the previous sentence again. They are talking about the experience, not just the search query. It is no secret that Google is increasingly focusing on the visitor and wants to offer them an optimal experience. User experience therefore has a huge influence on SEO. Something that is often underestimated.
Google is therefore increasingly focusing on the visitor and is investing more money in Artificial Intelligence and Machine Learning , which focus more on user experience. Think of RankBrain, a machine learning system that helps sort search results based on user signals , among other things . These types of signals are therefore becoming increasingly important in the algorithm. In this way, Google wants to determine better and better what the best answer or result is for you. Of course, they also use your interaction with various websites for this.
These user signals include:
CTR (click through rate)
Time on page
Bounce rate (when do you return to search results and look for something else?)
Frequency of visit
How does this translate to SEO? It means that you need to become a “CTR Jedi”. You need to compete for clicks in the search results and entice the visitor to click on your result. In addition, time on page is also very important. Especially when you know that the average time on page for a Google search result is just over 3 minutes. Finally, australia whatsapp number list you don’t want visitors to bounce immediately and search for a better answer in the search results.
To capitalize on this trend, get started with the following:
Boost your CTR: analyze where it is low and why and test with, for example, different titles or meta descriptions
Increase the time visitors spend on page, focusing on:
Speed
Usability
Content
Focus on your visitor
3. AMP
We all know that speed is important. So a statistic that states that 53 percent of visitors will leave your website if it doesn’t load within 3 seconds shouldn’t surprise you. Yet, it’s still a stumbling block for many businesses. Because speed is so important, especially on mobile, the AMP project was born. AMP stands for Accelerated Mobile Pages and is an open source project that aims to ultimately make the web better for everyone.
2. User experience
According to Google, 93 percent of online experiences start with a search engine . Read the previous sentence again. They are talking about the experience, not just the search query. It is no secret that Google is increasingly focusing on the visitor and wants to offer them an optimal experience. User experience therefore has a huge influence on SEO. Something that is often underestimated.
Google is therefore increasingly focusing on the visitor and is investing more money in Artificial Intelligence and Machine Learning , which focus more on user experience. Think of RankBrain, a machine learning system that helps sort search results based on user signals , among other things . These types of signals are therefore becoming increasingly important in the algorithm. In this way, Google wants to determine better and better what the best answer or result is for you. Of course, they also use your interaction with various websites for this.
These user signals include:
CTR (click through rate)
Time on page
Bounce rate (when do you return to search results and look for something else?)
Frequency of visit
How does this translate to SEO? It means that you need to become a “CTR Jedi”. You need to compete for clicks in the search results and entice the visitor to click on your result. In addition, time on page is also very important. Especially when you know that the average time on page for a Google search result is just over 3 minutes. Finally, australia whatsapp number list you don’t want visitors to bounce immediately and search for a better answer in the search results.
To capitalize on this trend, get started with the following:
Boost your CTR: analyze where it is low and why and test with, for example, different titles or meta descriptions
Increase the time visitors spend on page, focusing on:
Speed
Usability
Content
Focus on your visitor
3. AMP
We all know that speed is important. So a statistic that states that 53 percent of visitors will leave your website if it doesn’t load within 3 seconds shouldn’t surprise you. Yet, it’s still a stumbling block for many businesses. Because speed is so important, especially on mobile, the AMP project was born. AMP stands for Accelerated Mobile Pages and is an open source project that aims to ultimately make the web better for everyone.