The relationship between marketing, sales velocity and cash flow
Posted: Sun Dec 22, 2024 7:56 am
To ensure a good level of sales, a high-quality flow of applications is necessary. The key metrics of lead generation are:
site traffic generation speed;
conversion rate, which turns the number of visitors into the volume of applications.
But that's not all. For example, you have saudi arabia mobile number a great website design, a customer journey map, you've defined CTAs and are generating leads that cost between $50 and $500. But you have no idea what the customer does after they submit a request for a resource. Statistics show that about 98% of users carefully study similar websites. So you should understand that the one who is faster is the one who wins.
So how fast do managers need to process incoming requests? It is generally accepted that if a client does not receive a response within five minutes , then in all likelihood he will contact your competitors.
Despite this, there are still organizations on the market that can call a potential consumer back the next day or later. And this applies to companies operating in different areas. Thus, a situation may arise in which all investments in advertising will lose all meaning if managers are unable to process all incoming requests in a timely manner, even if the speed of this is relatively high.
The project should be financed from the funds that consumers bring, and not with the help of credit and financial institutions. It is important to control the movement of funds at the enterprise so that the income part exceeds the expenditure, especially at the initial stage. The best step in this direction would be to build work on a prepayment or pre-order system.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153115
There are industries where it is undesirable to take payment from customers before the service is rendered or the goods are transferred, as this may subsequently lead to the collapse of the company. These may be organizations in the construction, tourism and financial sectors. It is important to first render a service or produce a product, and only then receive money for it. Thus, the value of the profit indicator is considered final after feedback from a satisfied customer is received. Until the service is rendered in full, it will be the organization's debt.
Most businessmen start calculating their finances even before the service is rendered, which is a big mistake. Without a doubt, borrowed funds can ensure more efficient development of the company, but in reality such a development of events can lead to fatal consequences. A clear example is shared housing construction. Developers spend the funds received from future homeowners not on the project, but on their own needs - expansion of the office network, company cars, bonuses for top management, etc. All this leads to the fact that at a certain point the company runs out of money for construction, and it declares itself bankrupt.
site traffic generation speed;
conversion rate, which turns the number of visitors into the volume of applications.
But that's not all. For example, you have saudi arabia mobile number a great website design, a customer journey map, you've defined CTAs and are generating leads that cost between $50 and $500. But you have no idea what the customer does after they submit a request for a resource. Statistics show that about 98% of users carefully study similar websites. So you should understand that the one who is faster is the one who wins.
So how fast do managers need to process incoming requests? It is generally accepted that if a client does not receive a response within five minutes , then in all likelihood he will contact your competitors.
Despite this, there are still organizations on the market that can call a potential consumer back the next day or later. And this applies to companies operating in different areas. Thus, a situation may arise in which all investments in advertising will lose all meaning if managers are unable to process all incoming requests in a timely manner, even if the speed of this is relatively high.
The project should be financed from the funds that consumers bring, and not with the help of credit and financial institutions. It is important to control the movement of funds at the enterprise so that the income part exceeds the expenditure, especially at the initial stage. The best step in this direction would be to build work on a prepayment or pre-order system.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153115
There are industries where it is undesirable to take payment from customers before the service is rendered or the goods are transferred, as this may subsequently lead to the collapse of the company. These may be organizations in the construction, tourism and financial sectors. It is important to first render a service or produce a product, and only then receive money for it. Thus, the value of the profit indicator is considered final after feedback from a satisfied customer is received. Until the service is rendered in full, it will be the organization's debt.
Most businessmen start calculating their finances even before the service is rendered, which is a big mistake. Without a doubt, borrowed funds can ensure more efficient development of the company, but in reality such a development of events can lead to fatal consequences. A clear example is shared housing construction. Developers spend the funds received from future homeowners not on the project, but on their own needs - expansion of the office network, company cars, bonuses for top management, etc. All this leads to the fact that at a certain point the company runs out of money for construction, and it declares itself bankrupt.