On the web, the competition is not the one that acts in our market. Our competition is the one we have to fight with for the curiosity of our audience. In fact, companies are usually the least of the obstacles. Our competition is people of interest, prescribers and even their friends who are miles ahead of us. In a few seconds we must get them to our territory. We present you 3 ingredients to make your content the most appealing.
Connect with your audience: Engagement
Surely you have ever made a mistake when typing a URL out of simple habit and the fact is that, as much as the Internet has changed the landscape, men are still creatures of habit. Our audiences already browse the Internet on autopilot. They browse the same pages and applications almost daily and it is difficult to get them to leave the same ones. We need content that they love and that engages them, that hooks them. Content that generates engagement . It is a question of quality, not quantity. Don't you know how to create quality content for your audience? These three questions are to engagement what the 5Q's are to journalism, essential!:
Is it relevant to your audience?
Does it have any useful value?
Is it attractive enough to make them take action?
The only valid answer is “yes”, in capital letters and between free australian email leads exclamations if possible: Yes!
Not all roads lead to Rome
It’s no wonder that trends and the latest technologies blind us. Too often we focus on the medium and not the goal. Maybe the most popular platforms are not the right ones to reach them. It’s like taking a highway because it’s the busiest – doesn’t make sense, right? We may be right because we’re going to the same place, but our destination is probably somewhere else. Instagram may be a great platform to connect with a young audience interested in aesthetics, but it won’t help a company sell pipes in the B2B environment .
We should not obsess over following trends, but rather on following our audience wherever they are and creating appropriate and interesting content .
Being in the right place at the right time
Sometimes success depends on just that, how many times have we heard it? It's not a matter of luck, on the Internet the dice are rigged. Planning our content so that our audience finds us when they need us will help us get their much-needed attention. What problems do our clients have? What can we offer them that they need? It's a concept as simple as the traditional locksmith stickers next to the locks, but transferred to the Internet. Create content related to the searches that our clients will make when they need us, so they will find us at the right time.