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CONTEXT
Courir wanted to capitalize on their “Friends & Family” Christmas campaign to create a WhatsApp conversational activation. The notion of “Friends & Family” is treated in 2 ways for Courir. 1. Christmas is the best opportunity to get together as a family: the one we grew up with but also the one we chose. 2. In the world of sneakers, “Friends & Family” are aficionados with access to limited and exclusive products. The idea here is to expand the Courir community and create a Courir “Friends & Family” community that has access to exclusive content, experiences and offers. Courir aimed to create a hyper-personalized campaign to help their community find the perfect gifts for their loved ones or simply to treat themselves with an incentive through a competition to win a €500 gift card!
OBJECTIVES: Boost WhatsApp opt-in collection while engaging poland number for whatsapp the Courir community with an engaging Christmas campaign.
SOLUTION
Courir and Sinch capitalized on the success of previous WhatsApp conversations to imagine a fluid and interactive experience where customers could find the perfect Christmas gifts for their loved ones (or themselves).
In order to boost opt-in collection, it was important to drive maximum traffic to WhatsApp. Several media channels were therefore activated: SMS, email, website, Rich SMS trigger and Wallet.
RESULTS
65% of users participated in the competition at the end of the scenario. We once again observed an excellent completion rate of 67% on this campaign which generated a strong enthusiasm from the Courir community (x2.5 traffic on WhatsApp vs N-1).
The top performing media channels are SMS and Email, which represent 90% of traffic.
The results far exceeded expectations as this operation increased the WhatsApp Courir opt-in base by 175%.
"A very nice campaign that greatly allowed us to increase our WhatsApp optins by offering a qualitative experience and personalized product recommendations generating traffic on courir.com and conversions. Sinch perfectly supported us on this campaign with relevant recommendations and unfailing responsiveness. Many thanks to the teams who always offer us differentiating experiential campaigns and quality technical production "