Server side tagging google tag manager
Posted: Sun Dec 22, 2024 7:11 am
The limitations that occur client-side, that is, right in the browser used by the user, are not the same as those found with server-side tracking. To be clear, when we have the classic GTM container installed, each tag implemented makes calls to external servers, such as Google Analytics , Facebook, etc., and these calls occur via the user's browser.
client side tagging gtm
Example of classic mode
For the correct functioning of the tags, cookies are taiwan cellphone number also created which, in most cases, are third-party. With the continuous limitations that occur in Browsers, many data, useful for digital analytics, are not passed to the tools that we use every day such as Analytics or Facebook.
In the server-side context in GTM, things change because the information does not simply pass from the user's browser to third-party tools, but a new element is added which is the Server Container that is hosted on a server that, once set up, allows us to work in a first-party context.
Example of the new server-side mode
How does Server-side tracking work?
The operation is simple from a theoretical point of view, because the basic idea is to move the HTTP requests to the server hosting the new container, manage them better there, only then send the data to the various service providers.
additional level of protection because the information management no longer passes through the browser, but through the server.
client side tagging gtm
Example of classic mode
For the correct functioning of the tags, cookies are taiwan cellphone number also created which, in most cases, are third-party. With the continuous limitations that occur in Browsers, many data, useful for digital analytics, are not passed to the tools that we use every day such as Analytics or Facebook.
In the server-side context in GTM, things change because the information does not simply pass from the user's browser to third-party tools, but a new element is added which is the Server Container that is hosted on a server that, once set up, allows us to work in a first-party context.
Example of the new server-side mode
How does Server-side tracking work?
The operation is simple from a theoretical point of view, because the basic idea is to move the HTTP requests to the server hosting the new container, manage them better there, only then send the data to the various service providers.
additional level of protection because the information management no longer passes through the browser, but through the server.