Because?
Because a good part of the press releases that the startup generates and distributes will point to the homepage and the fact that it is in a certain language does not help to get links in other countries where another language is spoken.
It is always easier to have a ccTLD in this sense, as long as we have code phone number philippines resources to carry out local digital PR activity.
Until we have it, it is better to focus our efforts on a single domain, as this will allow us to increase our visibility more quickly.
In the event that our startup chooses a solution with a single domain and multiple languages and/or countries, the off-page SEO analysis will have to include a special focus on the origin, the destination URL and the anchor text of the links, to ensure that the distribution of each market receives part of the link authority.
If we carry out content marketing or branded marketing actions, we should also take into account the capacity of our content or campaign to generate interest in different countries in order to achieve links.
One is to choose only topics with a very global scope, adapting them to the local context.
The other is that it leaves a lot of freedom for each country. In this second case, a marketing team, or at least a marketing manager, will be necessary for each country, so, for reasons of budgets and resources, it is most common to start with a centralized organization, relying on agencies or professionals to localize the content.
5 International SEO mistakes that a startup should avoid making
1.- Choosing a country targeting strategy too soon, without having the resources to properly manage international SEO
Trying to manage a large number of local domains without having SEO resources for each country and sufficient knowledge of the target markets is a mistake that many startups can make.
This is especially serious on websites with a very high number of pages.
Let's think, for example, of a tourist marketplace with tens of thousands of pages, one for each tourist location, area or region, with the same product sheets for each country.