If you've already read the first article about the prompts to start optimizing your business , you're ready to take the next step. You'll have already thought about the most important parts of your company and you're ready to start defining and implementing the best marketing strategy .
In this article, you will learn how to design a solid marketing strategy using AI prompts as a supporting tool.
Companies, and especially SMEs, often try to postpone this part to focus on results. This is a good opportunity to start. Prompts will not only help you organize your ideas and better focus usa phone numbers list
your actions, but they will also guide you through key decisions to build a clear and effective strategy.
AI is a valuable resource to inspire you and facilitate the process, but control is in your hands. The quality of the results depends, to a large extent, on the quality of the information you enter. If you have any questions, write to me and I will try to help you ( contact section Tristán Elósegui ).
Prompts for defining and implementing a marketing strategy*
Prompts are designed so that AI asks you questions based on your answers, and guides you to the corresponding deliverable of the marketing strategy.
Aim Prompt Explanation Related Article
Defining your brand purpose Your brand purpose is more than the products or services you offer; it’s the impact you want to have on your customers and the world. Reflect on the following questions to clearly define your business purpose: What do you want to accomplish beyond financial profits?
Think about how you want your business to change or improve your customers’ lives. What difference would you make in their day-to-day lives, in their community, or even in the world?
What core values guide your business?
Define the values that drive all of your business decisions and actions. What principles are non-negotiable for you? These values should resonate in all areas of your business.
How would you like to be remembered?
Imagine someone talking about your company five or ten years from now. What would you like them to say about how you impacted their lives, beyond products or services?
Action : Write a purpose statement.
From your answers, create a clear and concise statement that defines your brand purpose. Make sure it conveys what motivates you to keep going, how you want to impact your customers, and the legacy you want to leave. Defining your brand purpose is key to communicating who you are and what you do. This prompt will help you align all your marketing actions with your purpose. How brand purpose can drive SMB success
Ikigai and your business Hi, I'm [your name], and I'm interested in defining my Ikigai with your help. I want to understand in depth how to align my passions, my skills, and the needs of the market with what I can be paid for.
Before we begin with the specific questions for each element of Ikigai, I ask you to ask me any preliminary questions necessary to better understand my context and prepare the ground. This will ensure that the answers to subsequent questions are more accurate and relevant.
Once this initial step is complete, please guide me step by step through the process of personal and professional discovery. I want you to ask me the questions one by one, with a good level of depth, as if you were the teacher. I am prepared to answer them little by little. If necessary, you can ask me up to four related questions to clarify each element of my Ikigai. If you notice that I am slow to respond or if I have doubts, offer me clues or rephrase the questions to make it easier for me to understand and respond.
Also, based on my previous answers, please help me better understand how the different elements align and balance at their intersections.
At the end, show me a graphic representation of how my Ikigai is composed. This process should include all the questions necessary to define each aspect in a comprehensive and precise manner.
Using the concept of Ikigai can be a powerful tool to discover the reason for your business and align your strategic objectives. Learn to define your Ikigai with ChatGPT
Buyer Persona Briefly describe who you think your ideal customer is (age, gender, occupation, location) and their initial needs and concerns. Correctly defining your ideal client will allow you to adjust your communication and strategies more precisely to attract the right people. How to define a buyer persona
Value proposition My current value proposition is [describe your proposition]. How can I adjust it to make it more relevant and appealing to my target audience? A strong value proposition is essential to differentiate your business and attract your ideal clients. This prompt will help you make key adjustments to increase its effectiveness. How to define a value proposition in marketing
Customer journey Describe the main stages a customer goes through from discovering you to completing the purchase and after-sales. How can I improve their experience at each stage? Mapping your customer's journey will allow you to identify pain points and opportunities to optimize their experience with your brand. How to define a Customer Journey
Define marketing objectives What are your main short- and long-term marketing goals? Having clear, measurable goals will allow you to evaluate the success of your strategy and adjust tactics when necessary. How to define objectives in marketing
Marketing plan How can I structure a marketing plan that covers the key areas of my business and the actions I need to take to achieve my goals? This prompt will guide you in creating a coherent, results-focused marketing plan that integrates all of your tactics. N/A
Social media strategies Which social networks are most relevant to your audience? Defining a social media strategy based on your audience's behavior is key to maximizing the impact of your posts. You dream of your brand going viral on social media
Defining an effective marketing strategy is a crucial step to improving your business performance and standing out in your industry. These prompts are designed to help you organize your ideas, from defining your buyer persona to creating a clear and actionable marketing plan. If any of these concepts seem complicated to you or you need more guidance, please do not hesitate to contact me.
If you have already tried these prompts, you are ready to take the next step: prompts for digital marketing actions .
In addition, in the third and final article of this series, we will focus on specific marketing tactics that you can apply to improve the effectiveness of your plan. Don't miss it!
Remember that in my Marketing Guide for SMEs , you have more articles like this to help you in the process of professionalizing marketing in your company.