Psychological strategies and the power of color

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samiaseo222
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Joined: Sun Dec 22, 2024 3:56 am

Psychological strategies and the power of color

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It is not only through product image and advertising that we can influence consumer behaviour. It turns out that colours also have a huge impact on the perception of products in the sales process, so it is also important to pay attention to this issue when creating marketing psychology strategies.

Here are some examples of colors that taiwan phone code best reflect the purpose of the products.

Green color immediately evokes nature and tranquility, so it is good to include this color in ecological and natural products, as well as in products beneficial to health.
Red is intense, sometimes even aggressive. Depending on cultural background, it can be associated with danger or courage. Depending on how red is interpreted, it is used on packaging for medical products or on products aimed at people who want to stand out. It is also often used during in-store sales to further attract the consumer's attention.

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Blue is a color that perfectly reflects calm, purity and lightness, as well as intelligence and illumination. Many IT-related companies use blue in their products, such as Microsoft and Samsung. Another good example of the use of this color is mineral water or light food products.
Black is all about elegance and luxury. Very often, actors who appear in advertisements for exclusive products wear black to further highlight the nature of the products.
It is also a good idea to keep a newly introduced product in the same colour scheme, as this will certainly make it easier to encode in the minds of consumers and will have a beneficial effect on the marketing of the product.
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