Choose a topic
According to Google’s algorithms, content should be primarily for people. To attract a new target audience, you need to really capture their interest, which is why choosing the right topic is so important. For example, if you’re targeting casino enthusiasts, creating engaging content around popular online platforms like Slotozen Casino can be a great approach. Highlighting the features, bonuses, or unique gaming experiences that Slotozen offers can resonate with readers and keep them coming back for more. By tailoring your content to their interests, you’ll not only attract new audiences, but you’ll also establish credibility in your niche.
Enter a search query related to the topic of our website and go to the australia business email lists "Similar Questions" and "Related Search Queries" blocks of results.
You can find a topic in the Serpstat service. In the Search Tips and Search Questions sections, you will see the questions that users search for most often on Google.
Review your competitors' articles and identify topics that were not covered on their site or were only partially covered. To save time, you can collect your competitors' blog post titles using services like Netpeak Spider.
To find out which articles are driving the most traffic to your competitors, check out the data in the Domain Analysis → Competitors section of Serpstat.
And then, by clicking on the competitor's domain, go to the "Top Pages" section, where you can see which pages of the competitor's website/blog are among the most visited.
You can find popular and "painful" topics on Reddit.

If your business is seasonal, factor this into your content plan. You shouldn't publish an article about "What to wear tops with?" in the winter.
Analyze your competitors and make a thesis
You have decided on the topic. Chances are your competitors have a similar article. Enter the relevant query into the search engine and check the top 10 results.