The emails you send to these two groups can vary significantly depending on your goal. You may want to send a thank you email to readers who recently purchased a product from your website.
Segmentation isn't too complicated, but it does take time and effort. If you invest some time in creating effective segments, your email campaign will be far more efficient right from the start.
Use automation
Automation may seem complicated, but it's actually quite simple and makes your job a lot easier.
Personally responding to an email list is simply not japan email list realistic when you start creating more comprehensive campaigns.
An autoresponder is responsible for sending you scheduled emails to specific contacts according to your audience segments.
You can create a series of emails that will be sent over several days, weeks, or even months, allowing your brand to stay in touch with your audience with minimal effort.

This will also benefit you if you decide to promote a new service or product. Since you'll be keeping an eye on your email list, each promotional email will be all the more effective.
Reach your standards
Your job is to understand your goals and create a realistic plan to achieve them.
This task does not end when you have achieved a specific goal. Setting and achieving benchmarks is an ongoing process that grows with your business.