Edmee Moreira, CEO and co-founder of IFTL, is an example of how AI for operational efficiency can transform businesses. As a serial entrepreneur, she integrates technology and innovation to optimize processes, empower leaders, and create solutions that meet the demands of an increasingly competitive market. During episode 74 of AmplificaCast, Edmee shared her journey, her challenges, and the strategies that consolidated her success.
Edmee's Journey: From Technology to AI Leadership
Edmee began his career in computer engineering, inspired by his sister and driven singapore number by his interest in technology. He started early, while still in college, working with data and systems at companies such as Telefônica and Porto Seguro. At the latter, he stood out for implementing agile methodologies and an efficiency-focused approach. This experience was instrumental in shaping his vision on using technology to solve real problems.
It was during his time in Porto Seguro that Edmee took his first steps in entrepreneurship. He created a startup focused on services, emphasizing the concept of minimum viable product (MVP) to validate ideas in the market. While this first company faced difficulties, the lessons learned were fundamental for his future projects, especially in the creation of startups that used AI for operational efficiency .
Transformation with LinkApi: AI as a basis for integration
Among the companies founded by Edmee, LinkApi is one of the most prominent. Built on a company-building model , the startup focused on systems integration, solving complex communication problems between software like SAP and Salesforce. Using AI for operational efficiency was crucial to streamlining these integrations and reducing costs for clients.
Edmee highlighted how strategic partnerships were critical to scaling LinkApi. Companies like Salesforce and VTEX needed robust integration solutions, and Edmee’s platform offered exactly that, positioning itself as an essential partner in the technology ecosystem.
With a monthly growth of 10%, LinkApi quickly caught the market's attention. In 2020, it was acquired by Semantics, a company specializing in Big Data and AI. This transaction, valued at over R$ 100 million, highlighted the impact of AI-based solutions for operational efficiency .
Artificial intelligence as a pillar of efficiency
Following the sale of LinkApi, Edmee joined Semantics, where he further expanded his expertise in AI for operational efficiency . He led the implementation of AI technologies into products, driving significant productivity gains.
Edmee stressed that AI is key to increasing efficiency in businesses across all sectors. Process automation, for example, reduces costs, eliminates repetitive tasks and frees up resources for more strategic activities. One example cited was the reduction in late payments at IFTL, where an automated collection system reduced the rate from 4% to 1%, demonstrating how AI for operational efficiency can deliver tangible results.
IFTL: Democratising operational efficiency with AI
At her new company, IFTL, Edmee applies the same efficiency mindset. The company, an edtech focused on training, uses AI at every stage of its process, from marketing and sales to internal operations. This approach enables an agile team to achieve extraordinary results.
IFTL also helps other companies integrate AI for operational efficiency into their processes. Through mentoring and customized projects, IFTL offers solutions to optimize sales, marketing and administrative operations.
Overcoming challenges and embracing AI
Edmee acknowledges that many companies still face resistance to adopting AI. Fears related to job replacement are common, but he reinforces that AI for operational efficiency should be seen as an ally. “If you don’t adopt AI, another company will, and this efficiency can mean your competitive advantage,” Edmee points out.
The path to AI integration starts with enablement. It’s critical for leaders and teams to understand how the technology can be applied across different areas of the business. Small projects, such as automating payment reminders, can serve as a starting point, generating measurable results and encouraging broader adoption.
Conclusion: AI for operational efficiency is the future
Edmee Moreira’s story is an inspiring example of how AI for operational efficiency can transform businesses and careers. Whether creating startups, optimizing processes or training leaders, AI is an indispensable tool for success in today’s market.
Companies that want to thrive must embrace AI as a core part of their strategy. With practical examples and proven results, Edmee demonstrates that technology is not just a trend, but a necessity for those seeking efficiency and sustainable growth.