graph it is possible to obtain the trend of searches for a keyword in a specific period.
This way we can understand the search trend from Google Trends and whether the interest for this keyword is growing, stable, or decreasing.
This way we will avoid investing time and resources on arabinfo24 whatsapp a keyword whose searches are drastically decreasing over time.
Competition
It is the competition that exists for a certain keyword, calculated based on the number of advertisers that invest in a certain keyword. There are three levels of competition: Low, Medium and High.
You can also view the indexed value: a score from 0 to 100 that indicates how competitive an ad's positioning is for a given keyword and based on the targeting options selected.
Top of Page Offer
It indicates the lowest (low range) and highest (high range) average CPC that advertisers are paying for each click that users make on an ad shown for that specific keyword.
This data, together with that on competition, can also help us understand how profitable a keyword is.