Speaking of giveaways, online interactive campaigns

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Pop-ups can do more than just drive customers straight to an online store. Use them as the perfect jumping-off point for launching visitors into a sales funnel. In other words, include an email capture field in your pop-up for lead collection or even to drive traffic to an online giveaway.

Such as giveaways are also great strategies to increase phone number lead time-on-site. Don’t be scared to get creative with your giveaway. Hidden objects games, scratch-and-win giveaways, and even spin-the-wheel type promotions are far more engaging than a traditional giveaway in which participants simply enter a form.

One great example is this hidden objects game built by Tootsie Roll that used clues to send visitors on a mini scavenger hunt. Finding all of the hidden objects allowed each participant to submit an entry to win.