Click-to-WhatsApp Ads: Run ads on Facebook, Instagram, or Google that direct users directly into a WhatsApp chat with your business. These ads can be highly targeted based on demographics, interests, and behaviors, ensuring you attract relevant prospects.
Website Widgets/QR Codes: Place prominent "Chat with us on WhatsApp" buttons or QR codes on your website, landing pages, and even physical marketing materials. The user scanning the QR code or clicking the button initiates the conversation, providing the first level of opt-in.
Lead Magnets: Offer valuable content (e.g., a free guide, checklist, exclusive discount code) that is delivered via WhatsApp in exchange for their opt-in. The nature of the lead magnet helps qualify the lead's interest.
Social Media & Email Integration: Promote whatsapp number list your WhatsApp channel on other platforms, inviting your existing audience to opt-in for exclusive updates or support.
Contact List Management: As users opt-in, their numbers are added to your CRM, and initial tags (e.g., "New Lead," "Source: Facebook Ad") are applied.
Consideration/Nurturing (Middle of Funnel - MoFu)
Goal: Educate leads, build trust, address pain points, and deepen their interest in your products/services.
Contact List Role: The list is now segmented based on initial interests and behaviors, allowing for personalized nurturing.
Tactics:
Automated Welcome Flows: Once opted in, an automated WhatsApp chatbot sends a personalized welcome message, provides the promised lead magnet (if any), and perhaps asks a few qualifying questions to further segment them.
Drip Campaigns: Send a series of pre-approved WhatsApp Message Templates over time. This could include:
Educational content (e.g., "5 tips for X," "How to solve Y problem").
Product/service feature highlights relevant to their expressed interest.
Webinar invitations or demo offers.