Consider the size of your target audience

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On-site experience strategy?
If you want to build real relationships with prospects and customers, your proposals must be consistent and coherent, so that you don't miss the day when you send your newsletter. Nothing can affect your performance, so choose the content in advance, save the newsletter template and entrust the task of preparing everything to responsible and loyal people, that's it! Now that you know the most important steps of this strategy, you can start optimizing your newsletter with the help of the following strategies.
Welcome every new subscriber As the saying goes, "the first telegram data impression is the last impression," so there's nothing better than welcoming all of your subscribers. Use your first email to introduce a company spokesperson (or brand persona) and coordinate all expectations between you and the recipient. Explain what content will be used in the newsletter and how often it will be sent so people know exactly what to expect from you.
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Segment your email groups If your company has multiple personas, it’s recommended that you segment your groups based on this criteria and send different newsletters to each persona. This will help you send more personalized content, which will increase engagement metrics. Even if you only have one persona, always look for segmentation opportunities. It’s one of the greatest benefits of email marketing! If you need ideas, check out our post on several ways to segment your email segments.