7 Steps to Successful Content Marketing

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7 Steps to Successful Content Marketing [Infographic]
 

Are you using content in your marketing strategy? Are you doing it effectively? A few months ago,  Smart Insights teamed up with HubSpot to conduct a survey in which they asked 2,688 marketing managers in Europe how they planned to use content marketing in their business during 2014. The results were presented in the infographic that you will find at the end of this post, where you can see the keys to successful content marketing .

What should the brand effectively communicate? What does new york realtors email list the (potential) customer want to learn and share? Defining the intersection of brand communication and customer communication will help us create successful content marketing and know what is relevant when  defining our strategy:

“The (potential) customer needs evidence that we understand their problem better than they do, before they will buy, share or recommend us.” Joe Pulizzi, Content Marketing Institute
 


To summarize, the steps to follow to improve our content strategy are:

Step 1: Analyze how you currently apply Content Marketing
To have successful Content Marketing , evaluate what is currently working in your organization, reviewing the engagement and reach of your previous content, how you evaluate ROI, how you plan and schedule, and what type of quality and formats your content has, among other factors.

[Tweet “Only 29% of companies adopt an advanced or optimal content strategy. Are you among them?”]

Step 2: Develop a Content Marketing Strategy
Creating a Content Marketing strategy , integrated into a global Inbound Marketing strategy , will help you set ROI-related goals and integrate them into business objectives.

[Tweet “56% of companies claim to do Content Marketing without having a defined strategy”]

Step 3: Understand what the (potential) client and the brand demand from the content
Use the best analysis techniques to find the intersection between your business needs and those of your potential customers. The infographic mentions 6 techniques and recommends links where each one is explained in more detail, thus adding reasons for having a Successful Content Marketing.

Step 4: Make a smart investment in Content Marketing
Creation of own or outsourced content, promotion of content through own or paid media, strategy and editorial. ¿: Select the best mix of resources

Companies that apply Content Marketing intelligently balance their  in-house efforts and outsource part of the work to external agencies. Most brands prefer to define their strategy in-house and entrust content creation and distribution to external agencies.